How to Find Niche Ideas for an Online Store Using Google Trends and Yandex.Wordstat
Posted: Wed Jan 29, 2025 8:09 am
When searching for a business idea to open your own online store, special statistical web services can help you. The most famous are Yandex.WordStat and Google Trends, through them you can get acquainted with the level of interest of the Internet audience in various products.
The only condition for receiving statistics via WordStat Yandex is to be a registered user on the service of this search engine. To start searching, enter the name of the product in a special column and select the filter by "query history" (instead of searching "by words").
This way, you can see the history of a specific search query by day/week for the last two years. The graph will help you not only track the frequency with which users search for a specific word, but also understand the overall trend.
If you are looking for a niche for netherlands email list an online store that you plan to open in a year, it is important to check the product for compliance with the following characteristics:
has stable demand (for example, interest in drones has not fallen for two years now);
tends to increase the level of interest (especially important for cosmetics, clothing and food products).
Regarding the Google Trends service, it should not be considered an analogue of Yandex.WordStat. Unlike the latter, Google Trends does not show the frequency of certain search queries, but demonstrates whether the target audience's interest in a particular product is growing or, conversely, falling.
Another feature of Google Trends is the ability to see on the map those regions where the demand for a product is highest. This function will be especially useful for regional online stores, because trends in different areas can differ significantly from each other.
6 Signs of a Bad Choice of Niche for an Online Store
We have prepared for you a list of recommendations that will protect your online store from failure.
Be very careful if:
the niche you have chosen is overcrowded with competitors - in such a market sector it will be quite difficult to reach a leading position, there is a very high risk that potential clients simply will not reach your site;
you have chosen a narrow niche - the seasonal and single-brand market will not allow you to regularly make a profit and will not bring in enough income to develop your business and live;
the selected product is not in demand - buyers do not need the product you offer, which means there are no purchases, and, accordingly, no income;
in your region there is a very small target audience for the product you are selling - conduct a re-analysis of the market in your area in order to ensure a stable and sufficient profit;
the product is ineffective and does not justify the investment (low marginality) - consider another, more profitable niche;
the product is of no interest to you personally - this means that you are unable to understand your target audience and are indifferent to its needs; in this case, your business is doomed to failure: every day, sellers expand their service and wage a fierce battle with competing organizations for consumer loyalty.
The only condition for receiving statistics via WordStat Yandex is to be a registered user on the service of this search engine. To start searching, enter the name of the product in a special column and select the filter by "query history" (instead of searching "by words").
This way, you can see the history of a specific search query by day/week for the last two years. The graph will help you not only track the frequency with which users search for a specific word, but also understand the overall trend.
If you are looking for a niche for netherlands email list an online store that you plan to open in a year, it is important to check the product for compliance with the following characteristics:
has stable demand (for example, interest in drones has not fallen for two years now);
tends to increase the level of interest (especially important for cosmetics, clothing and food products).
Regarding the Google Trends service, it should not be considered an analogue of Yandex.WordStat. Unlike the latter, Google Trends does not show the frequency of certain search queries, but demonstrates whether the target audience's interest in a particular product is growing or, conversely, falling.
Another feature of Google Trends is the ability to see on the map those regions where the demand for a product is highest. This function will be especially useful for regional online stores, because trends in different areas can differ significantly from each other.
6 Signs of a Bad Choice of Niche for an Online Store
We have prepared for you a list of recommendations that will protect your online store from failure.
Be very careful if:
the niche you have chosen is overcrowded with competitors - in such a market sector it will be quite difficult to reach a leading position, there is a very high risk that potential clients simply will not reach your site;
you have chosen a narrow niche - the seasonal and single-brand market will not allow you to regularly make a profit and will not bring in enough income to develop your business and live;
the selected product is not in demand - buyers do not need the product you offer, which means there are no purchases, and, accordingly, no income;
in your region there is a very small target audience for the product you are selling - conduct a re-analysis of the market in your area in order to ensure a stable and sufficient profit;
the product is ineffective and does not justify the investment (low marginality) - consider another, more profitable niche;
the product is of no interest to you personally - this means that you are unable to understand your target audience and are indifferent to its needs; in this case, your business is doomed to failure: every day, sellers expand their service and wage a fierce battle with competing organizations for consumer loyalty.