What is online reputation management?
Posted: Sun Dec 22, 2024 8:11 am
In this guide, we’ll explain how online reputation management (ORM) can help you deal with—or prepare for—negative attention. And equip you with the tactics you need to emerge victorious.
What is online reputation management?
Online reputation management is the process of monitoring and influencing how your business is perceived online, with the goal of neutralizing negative sentiments and promoting positive ones.
This usually involves responding to bad reviews, removing unfavorable search results, and correcting misinformation about your business.
ORM overlaps with digital public relations (DPR ), but the emphasis is on defending your reputation rather than proactively building a good brand image.
Side note
Online reputation management is also malaysian numbers known as digital reputation management or Internet reputation management.
Why reputation management is important for your company
Online reputation management is important because it helps ensure that consumers view your business more favorably. And, therefore, they are more likely to engage with you.
Nearly 60% of U.S. consumers said they would avoid buying from a brand they found unreliable.
Here are some other reasons why reputation management is crucial for your business:
It influences purchasing decisions . 59% of shoppers say they do online research before making a purchase. And 97% of consumers check product reviews before buying. So you could lose customers based on how your brand appears online.
It helps you deal with negative reviews . Negative reviews are inevitable, but monitoring your online presence can help you turn them around. Customers whose social media complaints were handled in less than five minutes tended to spend more on future purchases.
Provide valuable information . If you receive the same complaint repeatedly, there is probably an underlying problem to fix. Start gathering useful information about your products, services, or overall customer experience by reading reviews.
Advice
What is online reputation management?
Online reputation management is the process of monitoring and influencing how your business is perceived online, with the goal of neutralizing negative sentiments and promoting positive ones.
This usually involves responding to bad reviews, removing unfavorable search results, and correcting misinformation about your business.
ORM overlaps with digital public relations (DPR ), but the emphasis is on defending your reputation rather than proactively building a good brand image.
Side note
Online reputation management is also malaysian numbers known as digital reputation management or Internet reputation management.
Why reputation management is important for your company
Online reputation management is important because it helps ensure that consumers view your business more favorably. And, therefore, they are more likely to engage with you.
Nearly 60% of U.S. consumers said they would avoid buying from a brand they found unreliable.
Here are some other reasons why reputation management is crucial for your business:
It influences purchasing decisions . 59% of shoppers say they do online research before making a purchase. And 97% of consumers check product reviews before buying. So you could lose customers based on how your brand appears online.
It helps you deal with negative reviews . Negative reviews are inevitable, but monitoring your online presence can help you turn them around. Customers whose social media complaints were handled in less than five minutes tended to spend more on future purchases.
Provide valuable information . If you receive the same complaint repeatedly, there is probably an underlying problem to fix. Start gathering useful information about your products, services, or overall customer experience by reading reviews.
Advice