How to Choose a Website SEO Professional
Posted: Wed Jan 29, 2025 8:32 am
Unfortunately, there is no universal way to find a good specialist. A huge number of studios and freelancers offer site promotion services, but for some of them, all they do is upload the site to an automatic system and wait for the indicators to improve on their own.
Perhaps the most reliable confirmation of an employee's professionalism is a recommendation from friends or colleagues. If this is not possible, it is necessary to at least study the candidate's portfolio and reviews of working with him. It is desirable that the reviews have at least some confirmation, for example, a link to a third-party site.
It is worth starting cooperation with a small service, for example, a written consultation on promotion issues. You can present the same task to several candidates and compare the proposed solutions.
How can you determine a quality nigeria email list answer if you yourself don’t understand anything about SEO? There are at least a few criteria that will help you identify a non-professional:
Obvious illiteracy . A poorly written text is not only disrespect for the client, but also an indicator of the professional unsuitability of the specialist. If a person does not know how to express his thoughts beautifully, then he will not be able to compose the correct title for the text.
Non-unique text. Be sure to check the potential employee's answer for originality. Some performers, in order not to waste their time, simply copy the appropriate text from some site. Quotes in a consultation are appropriate only if they are appropriately formatted.
Lack of specifics. It is not always possible to clearly say from the data provided what needs to be changed on the site so that it is indexed better. However, a professional's answer will always contain at least some advice that can be tried in practice. General phrases and a complete lack of analysis of your situation are a bad sign.
Excessive detail. Going into one specific issue is appropriate only if the topic of the consultation itself is specific. In other cases, the situation should be considered from several angles. If a specialist talks to you at length about solving one problem, perhaps he is not so strong in other areas.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153416
How to evaluate the work of website search engine optimization
The contract must specify that the contractor must regularly provide the customer with the following interim data:
the site's position in the search results of Yandex, Google and other search engines with which work is carried out;
forecasts of changes in this position over a certain period of time;
conversion rate, i.e. the ratio of guests who made an order to the total number of site visitors;
change of link mass;
conclusions about the effectiveness of the implemented advertising activities.
The contract will inevitably use many special terms, which you will also encounter in subsequent reports from the SEO specialist. If the meaning of some words is unfamiliar to you, you will have to study professional literature.
The manager must understand what changes are being made to the site and be able to evaluate how traffic is increasing, how keywords are being used, and whether the site is rising in search results.
There are several criteria by which work on search engine optimization of a website is assessed:
Traffic, or resource attendance (if the optimizer does everything correctly, traffic increases and there are no sharp drops).
Perhaps the most reliable confirmation of an employee's professionalism is a recommendation from friends or colleagues. If this is not possible, it is necessary to at least study the candidate's portfolio and reviews of working with him. It is desirable that the reviews have at least some confirmation, for example, a link to a third-party site.
It is worth starting cooperation with a small service, for example, a written consultation on promotion issues. You can present the same task to several candidates and compare the proposed solutions.
How can you determine a quality nigeria email list answer if you yourself don’t understand anything about SEO? There are at least a few criteria that will help you identify a non-professional:
Obvious illiteracy . A poorly written text is not only disrespect for the client, but also an indicator of the professional unsuitability of the specialist. If a person does not know how to express his thoughts beautifully, then he will not be able to compose the correct title for the text.
Non-unique text. Be sure to check the potential employee's answer for originality. Some performers, in order not to waste their time, simply copy the appropriate text from some site. Quotes in a consultation are appropriate only if they are appropriately formatted.
Lack of specifics. It is not always possible to clearly say from the data provided what needs to be changed on the site so that it is indexed better. However, a professional's answer will always contain at least some advice that can be tried in practice. General phrases and a complete lack of analysis of your situation are a bad sign.
Excessive detail. Going into one specific issue is appropriate only if the topic of the consultation itself is specific. In other cases, the situation should be considered from several angles. If a specialist talks to you at length about solving one problem, perhaps he is not so strong in other areas.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153416
How to evaluate the work of website search engine optimization
The contract must specify that the contractor must regularly provide the customer with the following interim data:
the site's position in the search results of Yandex, Google and other search engines with which work is carried out;
forecasts of changes in this position over a certain period of time;
conversion rate, i.e. the ratio of guests who made an order to the total number of site visitors;
change of link mass;
conclusions about the effectiveness of the implemented advertising activities.
The contract will inevitably use many special terms, which you will also encounter in subsequent reports from the SEO specialist. If the meaning of some words is unfamiliar to you, you will have to study professional literature.
The manager must understand what changes are being made to the site and be able to evaluate how traffic is increasing, how keywords are being used, and whether the site is rising in search results.
There are several criteria by which work on search engine optimization of a website is assessed:
Traffic, or resource attendance (if the optimizer does everything correctly, traffic increases and there are no sharp drops).