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Essential in Content Marketing

Posted: Sun Dec 22, 2024 8:16 am
by mouakter12
There is a term that is beginning to be heard loud and clear in the world of Inbound Marketing . Above the separation between B2B and B2C, or in other words, the difference between selling to companies or individuals, a new category is imposed that could encompass both: Human to Human or H2H sales, that is, sales from person to person.

And although B2B Marketing has some characteristics and needs that are quite different from those that determine sales to end consumers, it is true that ultimately, even when we sell to companies, we must keep taiwan telephone number in mind that we are dealing with people. That is why it is so important to know your Buyer Persona well.


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Essential in Content Marketing
Perhaps that is why there is a characterization of our clients that all of us who work in B2B are beginning to assume is essential: the identification of our buyer personas or, simply, personas. Whether you are considering developing an Inbound Marketing or Content Marketing strategy or if you simply want to better understand the specific needs of your clients, classifying your target audience into buyer personas will help you know exactly what type of questions they have when faced with the products and services you are offering them.

In contrast to traditional marketing analyses and classifications that were based on socio-demographic criteria to create profiles that were not very useful when it came to implementing specific actions, personas offer us a starting point to begin offering buyers what they need. Because a Buyer Persona is a real example of a buyer based specifically on the questions they ask themselves when faced with the situation of having to decide whether what we are offering them is what their organization needs.


In the client's skin
When we face the task of analyzing our potential Buyer Personas , we must begin by identifying what that buyer is looking to achieve, what their OBJECTIVE is within the transaction. Not only in the medium term, it is also important to judge how that purchase decision will affect their role within the organization to which they belong.