All for the sake of improving the user experience
Posted: Wed Jan 29, 2025 9:04 am
All of the above elements, of course, if they are implemented well, create a positive impression on users and encourage them to continue interacting with the portal, increase the level of involvement and satisfaction, increasing the likelihood of performing the target action.
This is why it is important to conduct armenia consumer email list regular audits and optimize the above-mentioned “little things”.
Step 3. Studying user behavior
At this stage, we recommend using analytics and using the obtained data to study user behavior on the portal.
Useful research:
B2B buyers want a more engaging and interesting buying process
It is worth assessing which pages are visited most often, what actions are taken, and at what stages visitors encounter problems.
Step 4. Testing key processes
One of the most responsible and important steps in the UX audit: testing key processes (placing an order, searching for products, receiving invoices, etc.) allows you to identify problems in processes, improve user experience and increase the efficiency of users on the portal.
By the way, 84% of B2B buyers say that simplicity and accuracy are important to them when placing an order online, but suppliers generally fail to meet these expectations. For more useful information on B2B user expectations, check out the Sana Commerce report .
Important : 87% of respondents in a B2B study say that a bad purchasing experience will definitely affect their relationship with suppliers. Up to and including a complete cessation of cooperation. So we recommend that you carefully study the report.
Let's consider testing the main processes using the "test-evaluate-check" scheme.
1. Placing an order . In this case:
Test the process of selecting products, adding them to your cart, filling out order information, and completing the purchase.
As, for example, we did in this case:
audit lk my basket.jpg
Image from the author's archive
evaluate the convenience and intuitiveness of the interface when placing an order;
Check how quickly and easily the user can complete the checkout process.
This is why it is important to conduct armenia consumer email list regular audits and optimize the above-mentioned “little things”.
Step 3. Studying user behavior
At this stage, we recommend using analytics and using the obtained data to study user behavior on the portal.
Useful research:
B2B buyers want a more engaging and interesting buying process
It is worth assessing which pages are visited most often, what actions are taken, and at what stages visitors encounter problems.
Step 4. Testing key processes
One of the most responsible and important steps in the UX audit: testing key processes (placing an order, searching for products, receiving invoices, etc.) allows you to identify problems in processes, improve user experience and increase the efficiency of users on the portal.
By the way, 84% of B2B buyers say that simplicity and accuracy are important to them when placing an order online, but suppliers generally fail to meet these expectations. For more useful information on B2B user expectations, check out the Sana Commerce report .
Important : 87% of respondents in a B2B study say that a bad purchasing experience will definitely affect their relationship with suppliers. Up to and including a complete cessation of cooperation. So we recommend that you carefully study the report.
Let's consider testing the main processes using the "test-evaluate-check" scheme.
1. Placing an order . In this case:
Test the process of selecting products, adding them to your cart, filling out order information, and completing the purchase.
As, for example, we did in this case:
audit lk my basket.jpg
Image from the author's archive
evaluate the convenience and intuitiveness of the interface when placing an order;
Check how quickly and easily the user can complete the checkout process.