Types of Umbrella Brands
Posted: Sun Dec 22, 2024 8:18 am
The first type is when the manufacturing company acts as a parent or base brand. This approach can be found in Asian companies: Sony, Panasonic, LG and others. The parent brand provides support at the initial stages to gain consumer confidence in the new product. Over time, the subsidiary brand develops its own audience and reputation. At the same time, the base brand can be used on the packaging of a new product to indicate the company, place of production or other characteristics.
The second type is when one brand is indonesian numbers used for all products in different market categories. This is called line branding. Examples are Nivea, Faberlic. In this case, the brand has several product lines, for example, skin and hair care, decorative cosmetics. Using a line brand is appropriate if new variations or similar models are added to the existing ones. Its advantages: consumers pay attention to the products even without additional PR.
The third type is a brand that uses an element of the company name. Example: Nescafe, Nestea, Nesquik trademarks from Nestle.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153115
2 Methods of Organizing an Umbrella Brand
An umbrella brand is the release of different products under one trademark or name. Let's consider two ways of organizing an umbrella brand.
The second type is when one brand is indonesian numbers used for all products in different market categories. This is called line branding. Examples are Nivea, Faberlic. In this case, the brand has several product lines, for example, skin and hair care, decorative cosmetics. Using a line brand is appropriate if new variations or similar models are added to the existing ones. Its advantages: consumers pay attention to the products even without additional PR.
The third type is a brand that uses an element of the company name. Example: Nescafe, Nestea, Nesquik trademarks from Nestle.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153115
2 Methods of Organizing an Umbrella Brand
An umbrella brand is the release of different products under one trademark or name. Let's consider two ways of organizing an umbrella brand.