Free Services for Internet Marketers: SEO and Content
Posted: Wed Jan 29, 2025 9:18 am
These services will be useful not only for marketers, but also for web analysts, SEO specialists, advertising specialists and other IT workers.
Yandex.Metrica
Almost half of all Internet users in Russia prefer the search engine Yandex. With this service, you can find your site on the Internet and see what visitors do on it.
Yandex.Metrica
Yandex.Metrica tools allow the website network marketing contact list owner to obtain a lot of important information about his resource: the amount of traffic, popular visiting times, the behavior of site visitors on any of the pages. However, it is important to correctly analyze the entire volume of data in order to develop an effective strategy for promoting business online.
Advantages: you can not only download a report with standard indicators, but also get information from Webvisor - a recording of all user operations on the site in video format, as well as a map of the most clickable elements.
Disadvantages: there is a high probability of error in the data collected in Yandex.Metrica if you install the counter on a new resource with low traffic, fresh content and links.
Google Trends
A free and equally popular service from the world giant — the Google search engine. Google Trends has tools in its arsenal that allow you to monitor the popularity trend of the desired resource, as well as monitor competitors' sites. The service allows you to always stay up to date with the latest news on the World Wide Web.
Google Trends
Pros: The online tool is easy to use even for novice users. With Google Trends, you will get access to information about popular queries and trends on the Internet not only on a national scale, but also in smaller towns. For fun, you can even find out, for example, what is more popular among users in Vladivostok - Coca-Cola or Pepsi.
Disadvantages: the service will only be useful for comparing certain queries. There is no real information about keywords (for example, the number of search queries).
On-Page Optimization Tool
The online service is easy to use and has an intuitive interface. On-Page Optimization Tool will help you optimize the content of your website. The tool will conduct a deep analysis of the resource by numerous parameters: semantic core density, link mass, etc.
Advantages: with one click of the mouse, the service will collect information about the content on the site: the analysis is carried out according to the semantic core, link mass, stop words, and security.
Disadvantages: Content analysis will not occur until it is published on the resource. The creators of On-Page Optimization Tool should work on a more modern interface, since its outdated appearance repels users.
Marketing Grader
Another tool that allows you to collect data on the main parameters of a web resource, as well as compare it with its main competitors. Marketing Grader was created by HubSpot and works absolutely free.
Marketing Grader
The service analyzes a website based on such characteristics as the presence of a mobile layout, safety of use, SEO optimization, success of marketing campaigns, and much more.
Pros: easy and intuitive interface, can be used by beginners, as the service conducts a shallow analysis of the site. Get basic data on shortcomings and recommendations on which places on the site need to be improved or corrected.
Disadvantages: not suitable for advanced SEO optimizers. Seriously motivated specialists should use other services to delve deeper into the process.
Yandex.Metrica
Almost half of all Internet users in Russia prefer the search engine Yandex. With this service, you can find your site on the Internet and see what visitors do on it.
Yandex.Metrica
Yandex.Metrica tools allow the website network marketing contact list owner to obtain a lot of important information about his resource: the amount of traffic, popular visiting times, the behavior of site visitors on any of the pages. However, it is important to correctly analyze the entire volume of data in order to develop an effective strategy for promoting business online.
Advantages: you can not only download a report with standard indicators, but also get information from Webvisor - a recording of all user operations on the site in video format, as well as a map of the most clickable elements.
Disadvantages: there is a high probability of error in the data collected in Yandex.Metrica if you install the counter on a new resource with low traffic, fresh content and links.
Google Trends
A free and equally popular service from the world giant — the Google search engine. Google Trends has tools in its arsenal that allow you to monitor the popularity trend of the desired resource, as well as monitor competitors' sites. The service allows you to always stay up to date with the latest news on the World Wide Web.
Google Trends
Pros: The online tool is easy to use even for novice users. With Google Trends, you will get access to information about popular queries and trends on the Internet not only on a national scale, but also in smaller towns. For fun, you can even find out, for example, what is more popular among users in Vladivostok - Coca-Cola or Pepsi.
Disadvantages: the service will only be useful for comparing certain queries. There is no real information about keywords (for example, the number of search queries).
On-Page Optimization Tool
The online service is easy to use and has an intuitive interface. On-Page Optimization Tool will help you optimize the content of your website. The tool will conduct a deep analysis of the resource by numerous parameters: semantic core density, link mass, etc.
Advantages: with one click of the mouse, the service will collect information about the content on the site: the analysis is carried out according to the semantic core, link mass, stop words, and security.
Disadvantages: Content analysis will not occur until it is published on the resource. The creators of On-Page Optimization Tool should work on a more modern interface, since its outdated appearance repels users.
Marketing Grader
Another tool that allows you to collect data on the main parameters of a web resource, as well as compare it with its main competitors. Marketing Grader was created by HubSpot and works absolutely free.
Marketing Grader
The service analyzes a website based on such characteristics as the presence of a mobile layout, safety of use, SEO optimization, success of marketing campaigns, and much more.
Pros: easy and intuitive interface, can be used by beginners, as the service conducts a shallow analysis of the site. Get basic data on shortcomings and recommendations on which places on the site need to be improved or corrected.
Disadvantages: not suitable for advanced SEO optimizers. Seriously motivated specialists should use other services to delve deeper into the process.