ATTRACTING THE ATTENTION OF PROSPECTS
Posted: Wed Jan 29, 2025 9:20 am
In any marketing medium, online or offline, it is important for the seller to grab the attention of their prospects first before starting to sell.
Attention-grabbing sentences are also called “PROSPECT CALLER” sentences.
Do you usually go to night markets? Have you ever seen people selling? What methods do they use to attract people's attention? For example, the most common calling sentence I've heard is;
.. “KASI RAPAT, KASI RAPAT, THE SECRET OF THIS MAGICAL ANIMAL OIL WILL HELP YOU”. (the medicine seller’s words)
.. “CHOSEN, CHOSEN, CHOSEN” (sentence of bundle clothes seller)
.. “WATER! WATER! WATER! WATER IS MADE FROM BAKED WATER. THERE IS BANDUNG WATER, THERE IS LECEY WATER!” (water seller)
.. “AUCTION WATCH, AUCTION WATCH, AUCTION WATCH! IT'S WATER RESISTANT!” (the auction watch seller (that's me in the past tense)
Those are examples of caller sentences at the night market.
By using call-to-action sentences like this, they can attract the kuwait phone data attention of their prospects to come to their business space.
So, how about in FB Ads?
In the post ads page, this catchy sentence is placed at the very beginning of the post. It is called, HEADLINE .
This HEADLINE is the 2nd item that the audience sees after the post image. One of the main functions of this headline is to attract the audience's attention to read the next sentence of the post. To attract the audience's attention, a good headline needs to take 3-5 seconds for the audience to read it.
To capture the audience's attention within 3-5 seconds, the use of headlines is necessary;
Use sentences that are easy to understand, short but concise.
In marketing , the sentences we use must be SIMPLE and EASY TO UNDERSTAND.
For example;
“DO YOU HAVE ACNE?” is easier to understand than “IF YOU HAVE ACNE, THIS PRODUCT IS PERFECT FOR YOU TO GET RID OF YOUR ACNE”. A long headline sentence can make it impossible to meet the 3-5 second rule.
Attention-grabbing sentences are also called “PROSPECT CALLER” sentences.
Do you usually go to night markets? Have you ever seen people selling? What methods do they use to attract people's attention? For example, the most common calling sentence I've heard is;
.. “KASI RAPAT, KASI RAPAT, THE SECRET OF THIS MAGICAL ANIMAL OIL WILL HELP YOU”. (the medicine seller’s words)
.. “CHOSEN, CHOSEN, CHOSEN” (sentence of bundle clothes seller)
.. “WATER! WATER! WATER! WATER IS MADE FROM BAKED WATER. THERE IS BANDUNG WATER, THERE IS LECEY WATER!” (water seller)
.. “AUCTION WATCH, AUCTION WATCH, AUCTION WATCH! IT'S WATER RESISTANT!” (the auction watch seller (that's me in the past tense)
Those are examples of caller sentences at the night market.
By using call-to-action sentences like this, they can attract the kuwait phone data attention of their prospects to come to their business space.
So, how about in FB Ads?
In the post ads page, this catchy sentence is placed at the very beginning of the post. It is called, HEADLINE .
This HEADLINE is the 2nd item that the audience sees after the post image. One of the main functions of this headline is to attract the audience's attention to read the next sentence of the post. To attract the audience's attention, a good headline needs to take 3-5 seconds for the audience to read it.
To capture the audience's attention within 3-5 seconds, the use of headlines is necessary;
Use sentences that are easy to understand, short but concise.
In marketing , the sentences we use must be SIMPLE and EASY TO UNDERSTAND.
For example;
“DO YOU HAVE ACNE?” is easier to understand than “IF YOU HAVE ACNE, THIS PRODUCT IS PERFECT FOR YOU TO GET RID OF YOUR ACNE”. A long headline sentence can make it impossible to meet the 3-5 second rule.