The site is difficult to use
Posted: Wed Jan 29, 2025 9:27 am
Inconveniences include, for example, low loading speed, inconvenient filtering and navigation, or a long registration process. If you previously had two categories of services, and now 70, it is important to implement a convenient filter in time. If the page loading speed is more than three seconds, it is a reason to optimize this time. If users do not fill in the fields to the end, it is great to remove unnecessary ones and implement pre-filling.
Tip: You can check your site's loading bahamas consumer email list speed at this link .
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Example of complex and simple filtering
It is not clear what you are proposing.
Your website is beautiful, fast and technologically advanced, but no one understands why it is needed - an unpleasant situation! The offer must work for a specific audience - yours. Accordingly, you must thoroughly understand who you are selling the product to, how it is useful and what problems of users it solves.
Tip: If you offer several different products or services, or your offer has more than one target audience, it makes sense to create several landing pages. For each offer and for each audience.
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An example of offers of two different services and one
Your content is out of date
There are often websites where it is not clear whether the company is still operating or not. This happens not only because of an outdated design, but also because of outdated content.
Make sure that the address, phone number, email, and social media pages are correct, and that the prices and delivery terms are up to date.
Tip: Check if there are any posts or articles that need to be updated. New content can interest and retain users and improve the site's position in search results.
Falling search rankings
The positions in the search results are affected by behavioral factors, such as time spent on the site, % of readings and clicks. And Google and Yandex search engines make sure that users receive useful and relevant information, so resources with outdated and useless information fall to the very bottom of the search results. If your site is no longer in the TOP-10, fill it with new useful content.
Tip: pages spammed with keywords no longer work. Rewrite old SEO texts if optimizers adjusted them to old search engine algorithms.
Tip: You can check your site's loading bahamas consumer email list speed at this link .
627_3.png
Example of complex and simple filtering
It is not clear what you are proposing.
Your website is beautiful, fast and technologically advanced, but no one understands why it is needed - an unpleasant situation! The offer must work for a specific audience - yours. Accordingly, you must thoroughly understand who you are selling the product to, how it is useful and what problems of users it solves.
Tip: If you offer several different products or services, or your offer has more than one target audience, it makes sense to create several landing pages. For each offer and for each audience.
627_4.png
An example of offers of two different services and one
Your content is out of date
There are often websites where it is not clear whether the company is still operating or not. This happens not only because of an outdated design, but also because of outdated content.
Make sure that the address, phone number, email, and social media pages are correct, and that the prices and delivery terms are up to date.
Tip: Check if there are any posts or articles that need to be updated. New content can interest and retain users and improve the site's position in search results.
Falling search rankings
The positions in the search results are affected by behavioral factors, such as time spent on the site, % of readings and clicks. And Google and Yandex search engines make sure that users receive useful and relevant information, so resources with outdated and useless information fall to the very bottom of the search results. If your site is no longer in the TOP-10, fill it with new useful content.
Tip: pages spammed with keywords no longer work. Rewrite old SEO texts if optimizers adjusted them to old search engine algorithms.