How to Interview a Marketer
Posted: Wed Jan 29, 2025 9:36 am
Let's move on to the most interesting section. How to find a marketer who can bring benefits to the company? What is the best question to ask to understand his essence? We offer you two sets of questions: theoretical and practical.
Theoretical block
When formulating questions, focus on your needs - you can’t do without it.
Also, you need to consider who is in front occupant resident lists of you: a seasoned pro or an inexperienced youth. In order for the interview to be effective, you will need to make small adjustments to the questions below, adapting them to yourself. Also, we would like to clarify that the order of the questions is arbitrary.
How to find a marketer by resume
General questions:
Do you know what our company does? (Check: does the applicant meet with everyone indiscriminately or prepare for an interview);
How do you understand the term "marketing"? What do you think the responsibilities of a marketer are? (Check whether the candidate's ideas match the company's tasks);
How do you see your usual working day, naturally, after the adaptation period is over? (The previous question is duplicated if the applicant did not give a clear answer);
What marketing books have you studied or trainings attended? (As a rule, no one is interested in books and trainings, so move on to the next question);
Maybe you read publications on specialized websites or in social media groups? Name them. (Pay attention to whether the person is self-educated or not. If he is interested in something, then what exactly. Most often, candidates name groups interested in promotion in social media);
What were your responsibilities in your previous job as a marketer? (You can ask clarifying questions to understand how deeply he delved into the essence of the work);
What results did you achieve at your previous job? (You should be interested not only in financial indicators, but also in conversion, ROI, CTR and other data);
Tell me what ROI, CTR and LTV are? (Ask this question instead of the previous one if you are deciding how to find a marketer when dealing with a newbie).
How do you see your future in a year (or a couple of years)? (Quite often, marketers are focused on starting their own business. It's up to you to decide whether to hire such a person or not).
Read also!
"Marketing Tips: How to Show That Your Product is the Best"
Read more
Questions on specialization:
What is called 4P marketing?
Why conduct a SWOT analysis?
What 10 marketing tools do you know? Name them. (When answering, pay attention to the categories that the marketer prefers: customer acquisition, pricing, loyalty building, customer retention or return);
Which type of promotion is more effective: offline or online? (Any smart marketer knows that each type has its own advantages and disadvantages, so he will not give a clear answer);
What are the most relevant customer acquisition channels that you can name?
Which social network is more promising? (The answer is similar to the previous one - there are pros and cons everywhere);
Why is target audience determination carried out? What 5 questions would you ask?
What advertising creation models do you know?
What methods of increasing the average check do you know? Tell us about some of them.
This block of questions is necessary, as it allows us to identify the candidate’s level of competence.
Please note: you will be approached by many people who have only superficial knowledge. Using clarifying questions, such as: "How exactly?" , "Can you give more details?" or "Why did you choose this option?" will show you the "true face" of the applicant.
Theoretical block
When formulating questions, focus on your needs - you can’t do without it.
Also, you need to consider who is in front occupant resident lists of you: a seasoned pro or an inexperienced youth. In order for the interview to be effective, you will need to make small adjustments to the questions below, adapting them to yourself. Also, we would like to clarify that the order of the questions is arbitrary.
How to find a marketer by resume
General questions:
Do you know what our company does? (Check: does the applicant meet with everyone indiscriminately or prepare for an interview);
How do you understand the term "marketing"? What do you think the responsibilities of a marketer are? (Check whether the candidate's ideas match the company's tasks);
How do you see your usual working day, naturally, after the adaptation period is over? (The previous question is duplicated if the applicant did not give a clear answer);
What marketing books have you studied or trainings attended? (As a rule, no one is interested in books and trainings, so move on to the next question);
Maybe you read publications on specialized websites or in social media groups? Name them. (Pay attention to whether the person is self-educated or not. If he is interested in something, then what exactly. Most often, candidates name groups interested in promotion in social media);
What were your responsibilities in your previous job as a marketer? (You can ask clarifying questions to understand how deeply he delved into the essence of the work);
What results did you achieve at your previous job? (You should be interested not only in financial indicators, but also in conversion, ROI, CTR and other data);
Tell me what ROI, CTR and LTV are? (Ask this question instead of the previous one if you are deciding how to find a marketer when dealing with a newbie).
How do you see your future in a year (or a couple of years)? (Quite often, marketers are focused on starting their own business. It's up to you to decide whether to hire such a person or not).
Read also!
"Marketing Tips: How to Show That Your Product is the Best"
Read more
Questions on specialization:
What is called 4P marketing?
Why conduct a SWOT analysis?
What 10 marketing tools do you know? Name them. (When answering, pay attention to the categories that the marketer prefers: customer acquisition, pricing, loyalty building, customer retention or return);
Which type of promotion is more effective: offline or online? (Any smart marketer knows that each type has its own advantages and disadvantages, so he will not give a clear answer);
What are the most relevant customer acquisition channels that you can name?
Which social network is more promising? (The answer is similar to the previous one - there are pros and cons everywhere);
Why is target audience determination carried out? What 5 questions would you ask?
What advertising creation models do you know?
What methods of increasing the average check do you know? Tell us about some of them.
This block of questions is necessary, as it allows us to identify the candidate’s level of competence.
Please note: you will be approached by many people who have only superficial knowledge. Using clarifying questions, such as: "How exactly?" , "Can you give more details?" or "Why did you choose this option?" will show you the "true face" of the applicant.