How to write a cross-marketing agreement correctly
Posted: Wed Jan 29, 2025 9:36 am
Once a partner has been found and you have discussed all the terms of joint work, it is necessary to record them in writing in a cross-marketing agreement. This document must include:
names of partner companies;
certificates of registration of a legal optometrist accurate email list entity or individual entrepreneur of each of the parties;
list of product categories that will participate in the promotion;
campaign objectives – general, specific, other;
whether the products are made available for sale and within what time frame the parties are obliged to return part of the profit;
conditions for helping a partner;
obligations and rights of the parties;
nuances of joint activities (necessary negotiations and meetings);
liability under the contract, terms.
5 Examples of Cross-Marketing That Works Greatly
Joint promotion is actively used by online stores and other commercial enterprises. Let's consider several successful cases in the field of cross-marketing to outline possible options for implementing this technology and evaluate its effectiveness.
BelkaCar and the Museum of Moscow
BelkaCar is a relatively recently created capital car sharing service. It held a promotion in cooperation with the Museum of Moscow: museum visitors were given coupons with promotional codes for 500 rubles at the checkout, which could be spent on car sharing. And each BelkaCar car had coupons for visiting the museum with a discount.
The companies exchanged customers and expanded their own customer bases, and their brands and services became more recognizable.
“Rolf” and the SailBandCup regatta
The Rolf Group of Companies, the largest importer and trader of passenger cars, took part in the SailBandCup sailing regatta.
Thanks to cross-marketing and cooperation with the regatta organizers, Rolf used the maximum of its advertising resources: logos of various car brands were applied to the equipment of the competition participants, to the yachts, and a huge number of advertising brochures and other printed materials were distributed.
The majority of the event participants were well-off people who owned premium cars. Therefore, the advertising activity of the Rolf Group of Companies was very timely and perfectly complemented the concept of the regatta. The group of companies presented its services to both participants and guests. As a result, a deal was concluded to sell an elite car for 11 million rubles, the base of potential car buyers and service station customers was expanded. And the expenses were relatively modest.
MarieClaire Magazine and Cosmetics Brands
This popular women's glossy magazine has long collaborated in cross-marketing with many global cosmetics and perfume brands. The magazine organizes hen parties to meet readers. At these events, the publication's partners can meet their target audience, present products, and hand out cosmetic samples.
names of partner companies;
certificates of registration of a legal optometrist accurate email list entity or individual entrepreneur of each of the parties;
list of product categories that will participate in the promotion;
campaign objectives – general, specific, other;
whether the products are made available for sale and within what time frame the parties are obliged to return part of the profit;
conditions for helping a partner;
obligations and rights of the parties;
nuances of joint activities (necessary negotiations and meetings);
liability under the contract, terms.
5 Examples of Cross-Marketing That Works Greatly
Joint promotion is actively used by online stores and other commercial enterprises. Let's consider several successful cases in the field of cross-marketing to outline possible options for implementing this technology and evaluate its effectiveness.
BelkaCar and the Museum of Moscow
BelkaCar is a relatively recently created capital car sharing service. It held a promotion in cooperation with the Museum of Moscow: museum visitors were given coupons with promotional codes for 500 rubles at the checkout, which could be spent on car sharing. And each BelkaCar car had coupons for visiting the museum with a discount.
The companies exchanged customers and expanded their own customer bases, and their brands and services became more recognizable.
“Rolf” and the SailBandCup regatta
The Rolf Group of Companies, the largest importer and trader of passenger cars, took part in the SailBandCup sailing regatta.
Thanks to cross-marketing and cooperation with the regatta organizers, Rolf used the maximum of its advertising resources: logos of various car brands were applied to the equipment of the competition participants, to the yachts, and a huge number of advertising brochures and other printed materials were distributed.
The majority of the event participants were well-off people who owned premium cars. Therefore, the advertising activity of the Rolf Group of Companies was very timely and perfectly complemented the concept of the regatta. The group of companies presented its services to both participants and guests. As a result, a deal was concluded to sell an elite car for 11 million rubles, the base of potential car buyers and service station customers was expanded. And the expenses were relatively modest.
MarieClaire Magazine and Cosmetics Brands
This popular women's glossy magazine has long collaborated in cross-marketing with many global cosmetics and perfume brands. The magazine organizes hen parties to meet readers. At these events, the publication's partners can meet their target audience, present products, and hand out cosmetic samples.