A customer journey has been developed for each typical character.
Posted: Wed Jan 29, 2025 9:45 am
segment.
Block diagram with links.
Table.
Positioning:
Positioning for all segments of the target audience. Formation of USP for segments.
We create and fill in a table based on the USP (maximum detail).
Analytics: Your Product:
ABC and RFM analysis of the product matrix.
Prioritization:
Who benefits from selling?
Who does not benefit from selling?
Who is neutral to sell to?
Decision makers:
Professionals in what fields?
At what level are decisions made?
What are they interested in?
Who is not a decision maker but is an end user (in B2B)? What are their needs and expectations?
Audience-product matrix (which product/service for which segment).
What do they acquire before, what do they acquire after?
Client/company profile:
Client interests/Company features.
Client income level/Company turnover.
Behavioural Features/Positioning.
Price preferences/price-quality ratio?
Psychotype/Organizational structure (presence of supply/sales/lawyers department, etc.).
Composition of turnover by geography and type of clients.
Composition of turnover by product benin consumer email list and type of client.
Sales strategy.
Sales department.
Pricing policy/loyalty system.
Dealer policy (if there are dealers).
Book on working with objections (sales book).
Standards for the operation of stores/points of sale.
Features of corporate style/identity.
Product line/set of services. Related products/solutions.
Comparison of product lines with competitors.
Substitute products - their pros and cons.
Current sales channels, resources, budgets.
Potential clients, client base and its management.
Educating customers about your product?
Who is the leader in your industry and why?
Near-thematic demand.
Block diagram with links.
Table.
Positioning:
Positioning for all segments of the target audience. Formation of USP for segments.
We create and fill in a table based on the USP (maximum detail).
Analytics: Your Product:
ABC and RFM analysis of the product matrix.
Prioritization:
Who benefits from selling?
Who does not benefit from selling?
Who is neutral to sell to?
Decision makers:
Professionals in what fields?
At what level are decisions made?
What are they interested in?
Who is not a decision maker but is an end user (in B2B)? What are their needs and expectations?
Audience-product matrix (which product/service for which segment).
What do they acquire before, what do they acquire after?
Client/company profile:
Client interests/Company features.
Client income level/Company turnover.
Behavioural Features/Positioning.
Price preferences/price-quality ratio?
Psychotype/Organizational structure (presence of supply/sales/lawyers department, etc.).
Composition of turnover by geography and type of clients.
Composition of turnover by product benin consumer email list and type of client.
Sales strategy.
Sales department.
Pricing policy/loyalty system.
Dealer policy (if there are dealers).
Book on working with objections (sales book).
Standards for the operation of stores/points of sale.
Features of corporate style/identity.
Product line/set of services. Related products/solutions.
Comparison of product lines with competitors.
Substitute products - their pros and cons.
Current sales channels, resources, budgets.
Potential clients, client base and its management.
Educating customers about your product?
Who is the leader in your industry and why?
Near-thematic demand.