Examples of modern image advertising
Posted: Wed Jan 29, 2025 9:58 am
Let's look at some examples of image advertising.
Remember the Nike brand ad. It doesn't pharmaceutical email lists talk about any specific product or promotion, it just repeats the slogan "Just do it" once again, reminding consumers of its existence.
Examples of modern image advertising
Source: Master1305 / shutterstock.com
The image advertising of the Coca-Cola company has long formed the image of the New Year and Christmas drink, since for many years in a row the consumer sees and hears about it on the eve of and during these holidays.
It is worth paying special attention to the fact that the choice of a person or a reference group is a very important step that must be carefully thought out, weighing all the pros and cons. For example, Cindy Crawford has been the face of the Omega brand for more than 20 years. People who sympathize with this actress and supermodel have been transferring their attitude to the brand she supports for many years.
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5 Reasons to Launch Image Advertising
Advertisers often ask themselves: “How should image advertising be used if its impact cannot be stopped or predicted?”
A long-established, highly competitive market
If the consumer is limited in his choice, then when making a purchase he may well make an irrational decision. Products offered by competitors have not only external but also functional similarities. In this case, the advantage is on the side of recognizable companies. If there is no competition, then image is of less importance. The consumer will buy a product that satisfies his needs and meets expectations (inexpensive, high-quality, unique).
Monopolized market
Some markets may be represented by several large players (monopolists) who try to draw consumers' attention to production technologies. The peculiarities of image advertising of such companies are that their messages contain information about additional value for the client, for example, a reduction in the cost of products, an increase in environmental safety or the use of new technologies. Argumentation of the value of a given product for the consumer becomes a new stage in the relationship with clients.
Read also!
"Advertising campaigns: how to attract attention to your product"
Read more
Luxury goods market
The specificity of the luxury market is explained by the fact that the possibilities of consumers of this type of goods are practically unlimited. There is no point in convincing the client of benefits that are not directly related to him. For example, a dear client is completely indifferent to the fact that the strength of a bag has increased by several kilograms or that glasses guarantee 100% protection from ultraviolet rays. There are many analogues. The consumer's attention is focused on the brand and the benefits it guarantees. Dear consumers are attracted by original offers.
Increasing the range or expanding the sphere of influence
Image advertising will be justified if the company plans to work long and fruitfully. Creating a good reputation will reduce the company's risks during the launch of a new or upgraded product. If previous products did not cause any complaints, then there will be no problems with selling the new product.
Remember the Nike brand ad. It doesn't pharmaceutical email lists talk about any specific product or promotion, it just repeats the slogan "Just do it" once again, reminding consumers of its existence.
Examples of modern image advertising
Source: Master1305 / shutterstock.com
The image advertising of the Coca-Cola company has long formed the image of the New Year and Christmas drink, since for many years in a row the consumer sees and hears about it on the eve of and during these holidays.
It is worth paying special attention to the fact that the choice of a person or a reference group is a very important step that must be carefully thought out, weighing all the pros and cons. For example, Cindy Crawford has been the face of the Omega brand for more than 20 years. People who sympathize with this actress and supermodel have been transferring their attitude to the brand she supports for many years.
Recommended articles on this topic:
Examples of Marketing Strategies from Apple to Barack Obama
What should ideal B2B marketing be like?
Lead generation - what is it? Basic methods and how to manage them
5 Reasons to Launch Image Advertising
Advertisers often ask themselves: “How should image advertising be used if its impact cannot be stopped or predicted?”
A long-established, highly competitive market
If the consumer is limited in his choice, then when making a purchase he may well make an irrational decision. Products offered by competitors have not only external but also functional similarities. In this case, the advantage is on the side of recognizable companies. If there is no competition, then image is of less importance. The consumer will buy a product that satisfies his needs and meets expectations (inexpensive, high-quality, unique).
Monopolized market
Some markets may be represented by several large players (monopolists) who try to draw consumers' attention to production technologies. The peculiarities of image advertising of such companies are that their messages contain information about additional value for the client, for example, a reduction in the cost of products, an increase in environmental safety or the use of new technologies. Argumentation of the value of a given product for the consumer becomes a new stage in the relationship with clients.
Read also!
"Advertising campaigns: how to attract attention to your product"
Read more
Luxury goods market
The specificity of the luxury market is explained by the fact that the possibilities of consumers of this type of goods are practically unlimited. There is no point in convincing the client of benefits that are not directly related to him. For example, a dear client is completely indifferent to the fact that the strength of a bag has increased by several kilograms or that glasses guarantee 100% protection from ultraviolet rays. There are many analogues. The consumer's attention is focused on the brand and the benefits it guarantees. Dear consumers are attracted by original offers.
Increasing the range or expanding the sphere of influence
Image advertising will be justified if the company plans to work long and fruitfully. Creating a good reputation will reduce the company's risks during the launch of a new or upgraded product. If previous products did not cause any complaints, then there will be no problems with selling the new product.