Have you heard of Inbound Marketing?
Posted: Sun Dec 22, 2024 8:25 am
Inbound Marketing is a way of winning over potential customers by creating relevant content. The idea is to make customers come to the company naturally and voluntarily, creating value for people and credibility for the company, unlike Outbound Marketing (or traditional marketing), where companies go after customers, offering their products and services.
But after all, how can I put this strategy into practice?
If you don’t know how to do it, don’t worry! Our team has all the necessary elements to carry out an Inbound Marketing strategy. You will find all the specialists you need in the same place, working as a team to obtain the best possible results at every stage.
For a successful Inbound Marketing strategy, the following steps must be followed:
Attract – The first step of an Inbound australia email list free download Marketing strategy is to attract traffic to your website. To do this, tools such as SEO ( remember the 4 reasons we listed for investing in SEO? ), email marketing, e-books, content marketing and social networks are used.
Converting visitors into leads – After attracting visitors, the next step is to convert them into leads by obtaining contact information. This is usually done using landing pages, forms and calls to action.
This is one of the most important steps, as it is here that you will be able to gather information to create your contact base.
Relate – After attracting a lead, it is necessary to nurture it until it awakens the desire to buy, thus creating a relationship with the customer. This process consists of sending marketing emails, newsletters and content that attracts the customer's attention, making them consider your company to solve a problem.
It is important that this stage is well defined, and that the content is personalized according to the lead's interests and, as soon as possible, close the sale.
Build loyalty – After selling, it is important to build loyalty and maintain a relationship of trust with the customer, showing that you have not forgotten about them and that despite having already made a purchase, they are still important to the company.
According to Philip Kotler, acquiring a new customer costs 5 to 7 times more than retaining an existing one.
Analyzing the results – This is the last (but not least) phase, as it is here that we assess whether the strategy is being implemented well and bringing the desired results.
This analysis allows us to study the need to make changes to the strategy used to obtain better results.
But after all, how can I put this strategy into practice?
If you don’t know how to do it, don’t worry! Our team has all the necessary elements to carry out an Inbound Marketing strategy. You will find all the specialists you need in the same place, working as a team to obtain the best possible results at every stage.
For a successful Inbound Marketing strategy, the following steps must be followed:
Attract – The first step of an Inbound australia email list free download Marketing strategy is to attract traffic to your website. To do this, tools such as SEO ( remember the 4 reasons we listed for investing in SEO? ), email marketing, e-books, content marketing and social networks are used.
Converting visitors into leads – After attracting visitors, the next step is to convert them into leads by obtaining contact information. This is usually done using landing pages, forms and calls to action.
This is one of the most important steps, as it is here that you will be able to gather information to create your contact base.
Relate – After attracting a lead, it is necessary to nurture it until it awakens the desire to buy, thus creating a relationship with the customer. This process consists of sending marketing emails, newsletters and content that attracts the customer's attention, making them consider your company to solve a problem.
It is important that this stage is well defined, and that the content is personalized according to the lead's interests and, as soon as possible, close the sale.
Build loyalty – After selling, it is important to build loyalty and maintain a relationship of trust with the customer, showing that you have not forgotten about them and that despite having already made a purchase, they are still important to the company.
According to Philip Kotler, acquiring a new customer costs 5 to 7 times more than retaining an existing one.
Analyzing the results – This is the last (but not least) phase, as it is here that we assess whether the strategy is being implemented well and bringing the desired results.
This analysis allows us to study the need to make changes to the strategy used to obtain better results.