A website is a two-way marketing process
Posted: Wed Jan 29, 2025 10:22 am
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A website is a marketing process that takes place, on the one hand, inside the company, and on the other, on the Internet. It implements the company's higher-level marketing strategy (which includes all the necessary data on branding, if any, goals and objectives, restrictions, etc.) and is connected by electronic means and channels with the business. Moreover, both from the business to the website, which is obvious, and from the website to the business, which is not so trivial.
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The easiest way to understand the principle of the site is to use photosynthesis as an example. Receiving nutrients from the tree, the leaf grows and develops. Moreover, the shape of this leaf is different for each tree. When the leaf grows, it begins to receive energy from the sun and carbon dioxide, giving oxygen to the surrounding space, and glucose to chile consumer email list the tree. It turns out that the leaf improves the environment and feeds the tree at the same time.
Replace the tree with the company, the environment with the market, and the leaf with the website.
It is important not to confuse the marketing process, in which a website is involved in a business, with the process of website development. Many web studios substitute these concepts, passing off a flexible development methodology (agile approach) as marketing, although in fact it has almost nothing to do with the company's marketing process.
A website is a constantly changing, adaptive toolkit. Let's take a closer look at how to specifically build such a process.
A website is a marketing process that takes place, on the one hand, inside the company, and on the other, on the Internet. It implements the company's higher-level marketing strategy (which includes all the necessary data on branding, if any, goals and objectives, restrictions, etc.) and is connected by electronic means and channels with the business. Moreover, both from the business to the website, which is obvious, and from the website to the business, which is not so trivial.
274-6.jpg
The easiest way to understand the principle of the site is to use photosynthesis as an example. Receiving nutrients from the tree, the leaf grows and develops. Moreover, the shape of this leaf is different for each tree. When the leaf grows, it begins to receive energy from the sun and carbon dioxide, giving oxygen to the surrounding space, and glucose to chile consumer email list the tree. It turns out that the leaf improves the environment and feeds the tree at the same time.
Replace the tree with the company, the environment with the market, and the leaf with the website.
It is important not to confuse the marketing process, in which a website is involved in a business, with the process of website development. Many web studios substitute these concepts, passing off a flexible development methodology (agile approach) as marketing, although in fact it has almost nothing to do with the company's marketing process.
A website is a constantly changing, adaptive toolkit. Let's take a closer look at how to specifically build such a process.