Example of a 3D model of a robotic arm
Posted: Wed Jan 29, 2025 10:39 am
An example of a 3D model of a robotic arm from Sketchfab.com
In addition, 3D models show the structure of complex objects well. This is the only way to introduce the customer to the internal mechanism of the product quickly and clearly.
Example of a 3D model of a gaming computer
An example of a 3D model of a gaming computer from Sketchfab.com
Initially, the user may not be interested in apparel company email list the product, but a bright and interactive model attracts attention and makes them stay on the site. This is the main goal of 3D marketing - to create an exciting experience of interaction with the brand, which will help make a purchase decision.
Example of a 3D model of Nike sneakers
Example of a 3D model of Nike sneakers
3D models can be published on any online platform, and the link can be easily shared on social networks. The digital version of the product can be easily rotated and turned 360 degrees.
3D Marketing is a rapidly growing research field
Existing research studies examine how the use of 3D models influences sales growth. A joint study by the University of Florida and the University of Wisconsin-Madison notes two factors that motivate purchases: information content and a game element. To increase sales, user communication with the brand must be exciting, and the product presentation must be credible. According to researchers, 3D technologies meet two criteria at once – the element of interactivity allows both to increase the level of information content and to add a game element.
Another study by East Asian scientists confirms the hypothesis about the positive impact of 3D tools not only on the number of visits to a site and the time spent there, but also on the volume of purchases made. The likelihood of a repeat visit to the Internet platform also increases.
3D commerce is already booming, and it’s impacting customer behavior. Customers interacting with a product in 3D increases purchase frequency by 25% and reduces the likelihood of product returns by up to 40%. A 2022 Shopify study shows that conversion for customers who interact with 3D content increases by up to 94%, and customer engagement with the brand increases by up to 66%.
In addition, 3D models show the structure of complex objects well. This is the only way to introduce the customer to the internal mechanism of the product quickly and clearly.
Example of a 3D model of a gaming computer
An example of a 3D model of a gaming computer from Sketchfab.com
Initially, the user may not be interested in apparel company email list the product, but a bright and interactive model attracts attention and makes them stay on the site. This is the main goal of 3D marketing - to create an exciting experience of interaction with the brand, which will help make a purchase decision.
Example of a 3D model of Nike sneakers
Example of a 3D model of Nike sneakers
3D models can be published on any online platform, and the link can be easily shared on social networks. The digital version of the product can be easily rotated and turned 360 degrees.
3D Marketing is a rapidly growing research field
Existing research studies examine how the use of 3D models influences sales growth. A joint study by the University of Florida and the University of Wisconsin-Madison notes two factors that motivate purchases: information content and a game element. To increase sales, user communication with the brand must be exciting, and the product presentation must be credible. According to researchers, 3D technologies meet two criteria at once – the element of interactivity allows both to increase the level of information content and to add a game element.
Another study by East Asian scientists confirms the hypothesis about the positive impact of 3D tools not only on the number of visits to a site and the time spent there, but also on the volume of purchases made. The likelihood of a repeat visit to the Internet platform also increases.
3D commerce is already booming, and it’s impacting customer behavior. Customers interacting with a product in 3D increases purchase frequency by 25% and reduces the likelihood of product returns by up to 40%. A 2022 Shopify study shows that conversion for customers who interact with 3D content increases by up to 94%, and customer engagement with the brand increases by up to 66%.