Is there still a need for further change within the company itself that needs to be evaluated?
Posted: Wed Jan 29, 2025 10:40 am
Profiling, on the other hand, is only permitted with consent. This can take the form of a contractual agreement (for example, when agreements are concluded with selected social media influencers) or in the form of consent. In both cases, employees must act voluntarily. High demands are placed on employees' voluntariness. (...)"ยน
If necessary, seek legal advice before creating any such directories!
What you could definitely do: communicate the social media guidelines to the company again after you have revised them. It is also a good idea to send a short guide to those who have registered as company employees on LinkedIn, for example. In this case, the platforms themselves generate lists of a company's employees. However, this only works if everyone spells the same.
Communicate the correct spelling, for example on the intranet or in the internal newsletter: recommend it without checking it yourself or even keeping records. Offer support and coaching for those who want help with social media.
Describe target groups and stakeholders
Surely (or hopefully!) your communication concept already bank data includes a target group analysis and perhaps even ideally described target group personas? If you want to specifically support communication using corporate influencers, then you also need this information for your concept. Especially if you want to work with defined roles or certain groups in the company in the corporate influencer program, it must be clear who you can best use to reach which stakeholders.
An internal target group analysis should also be part of the audit, otherwise you will not be able to develop a concept for communicating the corporate influencer strategy within the company. At this point, it can also be very useful to identify possible groups of opponents and supporters. However, this could be difficult because it should not be done on a personal basis. So it is better to avoid anything that suggests an assignment to real people in the company.
If necessary, seek legal advice before creating any such directories!
What you could definitely do: communicate the social media guidelines to the company again after you have revised them. It is also a good idea to send a short guide to those who have registered as company employees on LinkedIn, for example. In this case, the platforms themselves generate lists of a company's employees. However, this only works if everyone spells the same.
Communicate the correct spelling, for example on the intranet or in the internal newsletter: recommend it without checking it yourself or even keeping records. Offer support and coaching for those who want help with social media.
Describe target groups and stakeholders
Surely (or hopefully!) your communication concept already bank data includes a target group analysis and perhaps even ideally described target group personas? If you want to specifically support communication using corporate influencers, then you also need this information for your concept. Especially if you want to work with defined roles or certain groups in the company in the corporate influencer program, it must be clear who you can best use to reach which stakeholders.
An internal target group analysis should also be part of the audit, otherwise you will not be able to develop a concept for communicating the corporate influencer strategy within the company. At this point, it can also be very useful to identify possible groups of opponents and supporters. However, this could be difficult because it should not be done on a personal basis. So it is better to avoid anything that suggests an assignment to real people in the company.