Marketing and Sales Synergy in B2B: How to Combine Efforts to Achieve Company Goals
Posted: Wed Jan 29, 2025 10:54 am
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Marketing and Sales Synergy in B2B: How to Combine Efforts to Achieve Company Goals
Artem Elisov
Artem Elisov, Commercial Director
October 14, 2024
Content
Features and nuances of B2B sales
How to Avoid Losing Leads
B2B Sales Pains That Marketing Can Solve
How to Combine the Efforts of Marketing and Sales
Key B2B Sales Stages and Metrics to Track
You don't manage what you don't measure.
Effective interaction between marketing and sales is the egypt consumer email list cornerstone of achieving business goals.
Most often, these departments act in a disorganized manner: marketing attracts unqualified leads, managers waste time processing them, criticizing the attraction strategy, marketing accuses sales people of “draining” leads and inability to sell, and so on in a circle.
Artem Elisov, Commercial Director of Kompleto , spoke about the features, nuances and key stages of B2B sales, and explained how to combine the efforts of marketing and sales departments in order not only to successfully conclude deals, but also to make additional sales and increase customer LTV.
#business
Marketing and Sales Synergy in B2B: How to Combine Efforts to Achieve Company Goals
Artem Elisov
Artem Elisov, Commercial Director
October 14, 2024
Content
Features and nuances of B2B sales
How to Avoid Losing Leads
B2B Sales Pains That Marketing Can Solve
How to Combine the Efforts of Marketing and Sales
Key B2B Sales Stages and Metrics to Track
You don't manage what you don't measure.
Effective interaction between marketing and sales is the egypt consumer email list cornerstone of achieving business goals.
Most often, these departments act in a disorganized manner: marketing attracts unqualified leads, managers waste time processing them, criticizing the attraction strategy, marketing accuses sales people of “draining” leads and inability to sell, and so on in a circle.
Artem Elisov, Commercial Director of Kompleto , spoke about the features, nuances and key stages of B2B sales, and explained how to combine the efforts of marketing and sales departments in order not only to successfully conclude deals, but also to make additional sales and increase customer LTV.