How to promote a channel for business

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Preparing a promotion strategy begins with defining the target audience (TA). This is a generalized portrait of people who will be interested in your content and who are more likely to buy your products. It may include gender, age, social and marital status, interests, income level, field of activity, etc.

Creating content “for everyone” is a mistake. With this approach, it is impossible to formulate a channel profile and the topic of each individual video. Once you define your target audience, you will be able to effectively solve these problems.

Videos need to be posted regularly. To do this, a content plan is outlook email database created - a table with a schedule that specifies the publication date, topic and brief content of each video. If there is a long period of downtime, the audience loses interest in the channel and its marketing effectiveness decreases. The schedule also helps to plan your activities and allocate time for filming and editing in advance. At first, you can post one material per week.

Google does not publish a description of YouTube algorithms. Their work can be judged only by some indirect signs. For example, more frequent display of videos can be influenced by the correct choice of tags, the presence of keywords in the title and description. Phrases suitable for the content of the video can be found through Google Trends. The service displays statistics on specified search queries - frequency of use by users, their region of residence, related topics.



Another method of promotion is advertising on other channels and joint projects with them. Part of the audience of more popular authors may be interested in your materials, become regular viewers, and in the future – clients.

YouTube Usage Performance Analysis
YouTube has a section for content creators with powerful analytics tools called Creator Studio.



Here you can track the number and time of views, how many subscribers appeared after each video, the age and gender of viewers, their region of residence and get other information.

Monitoring statistics will help you evaluate the overall effectiveness of your promotion and determine which topics and materials your audience likes the most. Based on this information, you can adjust your content plan. For example, you initially posted one video per week. Switching to posting twice a week increased views, subscriptions, and comments. However, after posting three materials, your audience's activity decreased.

It is also necessary to check marketing effectiveness – how often users make purchases after watching video content. This can be tracked using UTM tags. They are generated by special services and embedded in hyperlinks. As a result, you can collect statistics on transitions from the channel or video description to the site section with an online order form.

Adviсe
Calls to Action (CTA) can stimulate audience activity . They can be obvious – “Subscribe to our channel”, “Like”, “Share your opinion in the comments”, and more veiled. For example, as you tell the story, ask to tell your story if any of the viewers had a similar experience.

Avoid toxicity . A significant portion of people enjoy gossip and scandals. They are also more willing to share anger and irritation than positive experiences. If these moods are stimulated or not stopped in time, negativity will soon prevail. It will be difficult for you to control the angry mass. Their emotions can be redirected to your company. Instead of creating content and making sales, you will have to fight off haters.

Good content is no substitute for quality products . The audience is attracted by the presentation of the material and its content, the appearance and voice of the person in the frame. However, interest will be replaced by disappointment if you violate delivery deadlines, and the actual characteristics of the product are worse than stated.

Do not overuse effects and music . They are only needed to complement the material and draw attention to important information.

Statistics need to be tracked dynamically . One-off events are not always indicative. For example, a good video may get fewer views than usual just because an event occurred at the time of publication that attracted users' attention.

Conclusion
YouTube is one of the most popular online resources. It provides free access to a huge audience, to whom you can offer useful and interesting video content, and through it – promote your brand and its products. To do this, you need a camera, several additional devices (stabilizer, lighting, tripod) and an editing program. You need to decide on the channel audience and its theme, prepare a content plan. In the future – regularly post fresh materials and monitor the reaction of viewers.