The risk that the channel will not pay off. This can happen for several reasons
Posted: Thu Jan 30, 2025 3:28 am
Misunderstanding of the platform's features. For example, you have a great context and you decided to connect targeted advertising, without considering: what audience is here, what is its solvency, how to correctly combine these channels.
Lack of experience working with the channel. This makes forecasting difficult, since it is impossible to rely on previous experience - to discard non-working hypotheses and scale the best mechanics, if any. Even taking into account the fact that there are successful cases in your niche on the market, this does not mean that the channel will work successfully.
Maximum channel capacity. The capabilities of the tools georgia consumer email list are not unlimited and, perhaps, working with it you will not reach the required sales volume.
An experienced performer or team that can:
identify channels that can be strengthened or replaced;
increase the efficiency of operating channels;
select a suitable pool of replacement channels;
calculate the economic effect;
work effectively with new channels without losing time and money at the start.
Increasing the budget for the development of current channels that bring traffic and applications
We are talking about increasing the budget for effective channels that are already bringing you sales. The capabilities of each channel are not unlimited, especially if you are promoting a complex product in a narrow niche, where there are always limitations: a small number of decision makers, a certain geolocation, etc.
Increasing the budget does not guarantee growth in indicators, including sales. For example, if we talk about contextual advertising, the following scenario is likely: your ads will start competing with each other for a place in the search results, the cost of applications will increase, and their growth may be disproportionate to additional investments in the channel.
Lack of experience working with the channel. This makes forecasting difficult, since it is impossible to rely on previous experience - to discard non-working hypotheses and scale the best mechanics, if any. Even taking into account the fact that there are successful cases in your niche on the market, this does not mean that the channel will work successfully.
Maximum channel capacity. The capabilities of the tools georgia consumer email list are not unlimited and, perhaps, working with it you will not reach the required sales volume.
An experienced performer or team that can:
identify channels that can be strengthened or replaced;
increase the efficiency of operating channels;
select a suitable pool of replacement channels;
calculate the economic effect;
work effectively with new channels without losing time and money at the start.
Increasing the budget for the development of current channels that bring traffic and applications
We are talking about increasing the budget for effective channels that are already bringing you sales. The capabilities of each channel are not unlimited, especially if you are promoting a complex product in a narrow niche, where there are always limitations: a small number of decision makers, a certain geolocation, etc.
Increasing the budget does not guarantee growth in indicators, including sales. For example, if we talk about contextual advertising, the following scenario is likely: your ads will start competing with each other for a place in the search results, the cost of applications will increase, and their growth may be disproportionate to additional investments in the channel.