Basic requirements for a digital strategy

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1. Basic principles. The strategy must meet three basic parameters:

Comprehensive – the strategy covers the entire business ecosystem.
Reproducibility - can be achieved by any performer.
Measurability – how you will measure performance: metrics and tools.

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2. Qualification of applications - dividing them by types. germany consumer email list The strategy covers work with clients at all stages: from attraction to repeat sales, so it is important to determine the gradation of leads and the stages they go through in order to build funnels for them. Our gradation of applications:

MQL – Marketing/Cold Lead.
SQL — sales lead/hot.
Semi-cold lead.
This gradation allows you to simplify the work of the sales department, build more personalized communication and automate routine processes. Example of lead qualification in Completo Thus, for each type of application within the strategy, we will select: