What is direct sales? - the definition
Direct sales is the direct sale of products from the manufacturer to the end customer outside of business premises without going through an intermediary. In the B2C sector, the place of sale is the home or a place close to the home, and in the B2B sector, the workplace. Well-known examples of companies that operate direct sales are Tupperware, Vorwerk, Prowin, PartyLite and AMC. In the B2B algeria telegram screening sector, there are, for example, computer manufacturers Dell and screw manufacturers Würth. The latter even describes direct sales as the “engine of success” in a press release.
What forms of direct sales are there?
Even if many people think of the term direct sales as the sale of products through personal contact, at least according to most definitions (including Wikipedia 's ), digital sales channels such as telephone sales or eCommerce are also sub-forms of direct sales. The German Direct Sales Association (BDD) sees things differently, however, and uses the following definition of direct sales in a study : " The personal, non-media sale of consumer goods and services outside of business premises. Direct sales is therefore not just the sale of products in the customer's home or workplace, but also at trade fairs, markets or pedestrian zones. "
Below you will find an overview of the most important forms of direct sales, which includes media sales channels.