What do they feel could be improved?
Posted: Thu Jan 30, 2025 3:41 am
If you are dealing with low membership renewal rates, it could be an indicator of issues such as:
A poor website and user experience
Not using the right communication channels to connect with members
Lack of communication with members via the members’ journey touchpoints
Members feeling unfulfilled
Members not understanding the benefits or value of their membership
Things to consider before improving your renewal strategy
Before revamping your renewal process, consider the following:
Review your data
This should be your first port of call russia rcs data when looking at where you need to make improvements. Look at your current and historical data to identify any trends or patterns.
Try to find the answer to these questions:
What is your baseline membership renewal rate?
What is your average for the last year and in the past?
How often after contacting do members pay?
What communication method is the most successful?
Ask your members
Your members hold the key here. Ultimately, you can only determine the preferences of your members by asking them. A great way to conduct this research is via an online survey.
When you carry out your survey, you should aim to answer the following questions:
Do they feel like their needs and expectations have been met?
Are there any aspects they feel aren’t living up to expectations?
Are they aware of the benefits your club or organisation provides?
Map out your member journey
As discussed in our how to improve your member journey article, understanding your member experience is key to retaining members. To figure out what needs to be improved, you need to know where to start.
A poor website and user experience
Not using the right communication channels to connect with members
Lack of communication with members via the members’ journey touchpoints
Members feeling unfulfilled
Members not understanding the benefits or value of their membership
Things to consider before improving your renewal strategy
Before revamping your renewal process, consider the following:
Review your data
This should be your first port of call russia rcs data when looking at where you need to make improvements. Look at your current and historical data to identify any trends or patterns.
Try to find the answer to these questions:
What is your baseline membership renewal rate?
What is your average for the last year and in the past?
How often after contacting do members pay?
What communication method is the most successful?
Ask your members
Your members hold the key here. Ultimately, you can only determine the preferences of your members by asking them. A great way to conduct this research is via an online survey.
When you carry out your survey, you should aim to answer the following questions:
Do they feel like their needs and expectations have been met?
Are there any aspects they feel aren’t living up to expectations?
Are they aware of the benefits your club or organisation provides?
Map out your member journey
As discussed in our how to improve your member journey article, understanding your member experience is key to retaining members. To figure out what needs to be improved, you need to know where to start.