Old-School Millennial, or "Conservatives"
Posted: Thu Jan 30, 2025 3:56 am
"Conservatives" are the exact opposite of "advanced". They are not very interested in the achievements of civilization and modern technologies. Of course, they are familiar with them and use some of them, but they prefer live communication to all technical innovations. They are not "anti-millennials", they are not opponents of modern trends, they are just beyond their needs and interests. They are more like representatives of Generation X with their analog technologies than "digital" millennials.
Old-School Millennial, or "Conservatives"
Source: shutterstock.com
From a business point of view, it is better to interest this category of people through the traditional press and television.
This gradation of millennials australia email list is useful for entrepreneurs, because it gives the opportunity to understand who your target audience is, how to communicate with them correctly, what the needs of these people are, and how best to sell your product.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
In 2014, the Exponential digital advertising agency conducted a similar study, but this time 4 million people took part. As a result, 12 more categories of Yers appeared, among which we can note freelancers, travelers, businesswomen, and fans of cooking. Sociologists say that the millennial generation is extremely heterogeneous.
Characteristics of the Millennial Generation
Millennials, like other generations, have a number of characteristics that characterize them.
Narcissism. Y-ers love to show off their personal lives, regularly post their photos, selfies and crave recognition.
Communication occurs mostly through social networks; real meetings with other people are replaced by virtual correspondence.
The need for public recognition, which is expressed in likes and positive comments on social networks (sometimes – a painful dependence on them).
Problems with finding oneself and one's place in life (Peter Pan generation).
Unwillingness to become an adult, to make decisions independently, dependence on parents and their opinions.
Millennials with a Peter Pan complex, even as adults, often continue to live in their parents' home. They may be comfortable in everyday life and financially, or these people do not dare to enter adulthood due to a lack of confidence in themselves and their capabilities.
A positive attitude towards gaining new knowledge in different areas, which results in frequent changes of jobs and areas of activity in general.
Read also!
"Strategic Marketing: The Basis for Successful Company Development"
Read more
There are several clearly negative traits of millennials that can become problems for these people:
vanity;
narcissism and inflated self-esteem;
indifference to political issues, unwillingness to think and make decisions in this direction, shifting responsibility onto the shoulders of people more knowledgeable in this matter;
addiction to social networks and gadgets;
replacing real communication with virtual one;
anxiety, constant monitoring of social networks, so-called phantom vibrations (for example, the feeling that a new message has appeared on the phone).
lack of creative thinking and desire to create.
Old-School Millennial, or "Conservatives"
Source: shutterstock.com
From a business point of view, it is better to interest this category of people through the traditional press and television.
This gradation of millennials australia email list is useful for entrepreneurs, because it gives the opportunity to understand who your target audience is, how to communicate with them correctly, what the needs of these people are, and how best to sell your product.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
In 2014, the Exponential digital advertising agency conducted a similar study, but this time 4 million people took part. As a result, 12 more categories of Yers appeared, among which we can note freelancers, travelers, businesswomen, and fans of cooking. Sociologists say that the millennial generation is extremely heterogeneous.
Characteristics of the Millennial Generation
Millennials, like other generations, have a number of characteristics that characterize them.
Narcissism. Y-ers love to show off their personal lives, regularly post their photos, selfies and crave recognition.
Communication occurs mostly through social networks; real meetings with other people are replaced by virtual correspondence.
The need for public recognition, which is expressed in likes and positive comments on social networks (sometimes – a painful dependence on them).
Problems with finding oneself and one's place in life (Peter Pan generation).
Unwillingness to become an adult, to make decisions independently, dependence on parents and their opinions.
Millennials with a Peter Pan complex, even as adults, often continue to live in their parents' home. They may be comfortable in everyday life and financially, or these people do not dare to enter adulthood due to a lack of confidence in themselves and their capabilities.
A positive attitude towards gaining new knowledge in different areas, which results in frequent changes of jobs and areas of activity in general.
Read also!
"Strategic Marketing: The Basis for Successful Company Development"
Read more
There are several clearly negative traits of millennials that can become problems for these people:
vanity;
narcissism and inflated self-esteem;
indifference to political issues, unwillingness to think and make decisions in this direction, shifting responsibility onto the shoulders of people more knowledgeable in this matter;
addiction to social networks and gadgets;
replacing real communication with virtual one;
anxiety, constant monitoring of social networks, so-called phantom vibrations (for example, the feeling that a new message has appeared on the phone).
lack of creative thinking and desire to create.