Contact and Lead Management
Posted: Thu Jan 30, 2025 3:59 am
It's impossible to communicate effectively with your customers if your interaction history is fragmented.
CRM helps:
organize the customer base itself: centrally store data on potential and current customers, including contact information, communication history and other important information;
automate the collection and processing of leads, for example, through integration with web forms, landing pages, or by importing data.
Useful material:
No Funnels, No Sales: How to Increase Lead Processing Efficiency
Automation of email newsletters
Email newsletters still remain one of the most popular ways of hong kong consumer email list communicating with the audience.
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Source
And CRM provides the necessary tools for effective management of marketing campaigns in general, and email newsletters in particular.
Among them:
creation, automation and personalization of email newsletters based on customer and lead data;
tracking campaign results, i.e. key performance metrics: email openings, link clicks, conversions, and other user actions that are important for studying.
CRM helps:
organize the customer base itself: centrally store data on potential and current customers, including contact information, communication history and other important information;
automate the collection and processing of leads, for example, through integration with web forms, landing pages, or by importing data.
Useful material:
No Funnels, No Sales: How to Increase Lead Processing Efficiency
Automation of email newsletters
Email newsletters still remain one of the most popular ways of hong kong consumer email list communicating with the audience.
unnamed(77).png
Source
And CRM provides the necessary tools for effective management of marketing campaigns in general, and email newsletters in particular.
Among them:
creation, automation and personalization of email newsletters based on customer and lead data;
tracking campaign results, i.e. key performance metrics: email openings, link clicks, conversions, and other user actions that are important for studying.