How do you do that - turn digital contacts into analogue contacts?
Posted: Thu Jan 30, 2025 4:04 am
I do think that the most personal conversation is the most important. This doesn't mean that you should neglect digital channels in sales. For example, I think that your own website plays an important role. Even if I don't acquire customers directly through it, it is crucial that contacts from the analog world find me online and that I present myself professionally there. I think it is particularly important that you convey an authentic image of yourself on the web and don't create an impression that you cannot australia telegram screening maintain in the analog world.
In addition, digital tools such as Xing and LinkedIn are also crucial for me in customer acquisition . However, the goal is always to turn digital contacts into analog ones.
I pick up the phone and say, "We've only known each other digitally so far - I'd like to change that!" Of course, this requires some preparatory work. I use CentralStationCRM for my acquisition activities . I create all my contacts there, be they people I met at an event or digital contacts that I import via Xing. Using additional fields and "tags," I store all important data about companies and people. It took some time at the beginning to think about it and define everything, but now this system is automatically optimizing itself. In this way, I use CRM for sales strategy, as it enables me to address different customers in a very targeted manner. Anyone in my industry who doesn't use CRM is missing out and isn't making full use of their potential.
In addition, digital tools such as Xing and LinkedIn are also crucial for me in customer acquisition . However, the goal is always to turn digital contacts into analog ones.
I pick up the phone and say, "We've only known each other digitally so far - I'd like to change that!" Of course, this requires some preparatory work. I use CentralStationCRM for my acquisition activities . I create all my contacts there, be they people I met at an event or digital contacts that I import via Xing. Using additional fields and "tags," I store all important data about companies and people. It took some time at the beginning to think about it and define everything, but now this system is automatically optimizing itself. In this way, I use CRM for sales strategy, as it enables me to address different customers in a very targeted manner. Anyone in my industry who doesn't use CRM is missing out and isn't making full use of their potential.