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The session then moved on to a discussion

Posted: Sat Dec 21, 2024 3:22 am
by ritu801
He said that sales through data feed initiatives are no longer something that "will increase if you do it," but rather that "if you don't, they will fall," and that the introduction of data feeds is now a must.He said that data feeds, which are "a system for sending and receiving updated data from a data source to a data recipient," are not a groundbreaking system, but that their importance is increasing as a response to the fragmentation of information caused by the development of devices and media .

On Google AdWords product listing ads by Kawada from Feedforce Inc., followed by a presentation by Nakajima from Criteo Inc. on optimization tips for Criteo, and a talk by Todo from AZ Inc. on how to get started with data feeds and potential stumbling blocks.

By its very nature, data feed strategies rely on the contents of the feed for information on targeting and creative creation. We concluded that in order to optimize data feeds, it is important to understand the delivery system and improve the quality of the data input from the feed .

One topic that I found particularly interesting phone lookup mexico was when Mr. Fujido asked, "I understand that data feeds are becoming increasingly important, but who will prepare and operate these data feeds?"

First, at the stage of preparing a data feed, system modifications are required, which is where many companies tend to get stumped. Furthermore, when modifying the system, they end up spending a lot of money trying to cover all the information extraction and conversion from the beginning, which ultimately leads to companies giving up.

In order to avoid this kind of situation, it is important to start with a compact start, as media specifications are updated frequently. However, even if a compact start is made, it is important for both the agency and the advertiser to be aware that subsequent revisions will occur and share a roadmap .


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It was concluded that it would be important for agencies, advertisers, and feed providers to work out how best to prepare and operate the system, taking into account the individual circumstances of each company, whether it would be possible to modify the system as items that will be added in the future and as items are added to the data feed, and to reach an agreement.

Who will handle the data feed? This is an issue I have felt I need to address in order to operate my own business, as I need to be on the same page as my client, and it was a topic that hadn't been touched on much up until now, so the session was very engaging.