Models for Marc Jacobs
Posted: Thu Jan 30, 2025 4:18 am
One of Marc Jacobs' brands, Marc, decided to choose the models for its new campaign in a rather different way. It put out a call for entries via social media, mainly Twitter and Instagram, for anyone who wanted to participate. Using the hashtag #castmemarc, almost 70,000 people participated.
In the end, 30 people from different parts of the world were selected to go to New York. Of these, 9 were chosen to actually participate in the brand's campaign.
Lego Ideas
The well-known brand of building block toys decided to create a page for users to contribute creative ideas for the brand.
The Lego Ideas section allows users to leave their ideas for new russia phone data products from the brand. This requires the collaboration of other users, so the strategy becomes a kind of crowdfunding.
The difference is that instead of contributing money, the idea is sought in the form of votes. Each of these ideas that receives 10,000 votes is subject to a feasibility analysis by the company. If the idea is accepted, it is produced by Lego and the creator receives a reward.
In some cases, you may even receive part of the profits obtained from sales of the product.
How can it be leveraged by companies?
As you can see, crowdsourcing allows for various strategies that will help give visibility to the brand. It is also possible to obtain quite creative ideas that would otherwise be difficult to obtain. Involving the public in a practice like this can be an excellent marketing strategy.
Let's now see how we can apply it in a digital marketing campaign .
In the end, 30 people from different parts of the world were selected to go to New York. Of these, 9 were chosen to actually participate in the brand's campaign.
Lego Ideas
The well-known brand of building block toys decided to create a page for users to contribute creative ideas for the brand.
The Lego Ideas section allows users to leave their ideas for new russia phone data products from the brand. This requires the collaboration of other users, so the strategy becomes a kind of crowdfunding.
The difference is that instead of contributing money, the idea is sought in the form of votes. Each of these ideas that receives 10,000 votes is subject to a feasibility analysis by the company. If the idea is accepted, it is produced by Lego and the creator receives a reward.
In some cases, you may even receive part of the profits obtained from sales of the product.
How can it be leveraged by companies?
As you can see, crowdsourcing allows for various strategies that will help give visibility to the brand. It is also possible to obtain quite creative ideas that would otherwise be difficult to obtain. Involving the public in a practice like this can be an excellent marketing strategy.
Let's now see how we can apply it in a digital marketing campaign .