People became more selective about the content they consumed
Posted: Thu Jan 30, 2025 4:34 am
Over the years and with the advancement of digital transformation, human behavior in relation to technology has changed a lot.
We got used to their presence, we learned and integrated gadgets into our daily lives and, with that, we became more selective about the content we consume.
Some say we are more impatient, others that we live in a hurry, but what matters to us is this: long blocks of text arranged in a "black and white" template are no longer enough to guarantee even 1% of a person's attention.
The act of "projecting presentations" has become so common senegal phone data and routine that it is necessary to think about how to transform an activity, often associated with a certain monotony, into something capable of adding curiosity and genuine interest to the audience, whether it is 5 or 500 people.
It is necessary to stand out in the crowd
In addition to changing behaviors in relation to technological standards and trends, it is no secret that if you want to be truly heard in any niche , you need to stand out from the crowd.
Creativity is one of the most important pillars in any professional field, not only in advertising or graphic design, for example. So, whether in the era of large texts or gifs , how can we do it differently?
We imagine you already know that we should avoid long blocks of text (something that Content Marketing teaches us very well) and that the ideal is always to divide content by topics so as not to confuse people, as well as a large number of other practices that we learn at university or at work.
In fact, one of the most important ways to make a presentation that deserves respect is with the proper investment in its visual aspects, since it will be the public's first contact with your content .
Imagine a scenario where you put a lot of effort into the content, did a lot of research, and even took the risk of being funny and engaging, but you have a super boring, cookie-cutter design?
Many people will lose interest in what you have to say within the first few slides!
We got used to their presence, we learned and integrated gadgets into our daily lives and, with that, we became more selective about the content we consume.
Some say we are more impatient, others that we live in a hurry, but what matters to us is this: long blocks of text arranged in a "black and white" template are no longer enough to guarantee even 1% of a person's attention.
The act of "projecting presentations" has become so common senegal phone data and routine that it is necessary to think about how to transform an activity, often associated with a certain monotony, into something capable of adding curiosity and genuine interest to the audience, whether it is 5 or 500 people.
It is necessary to stand out in the crowd
In addition to changing behaviors in relation to technological standards and trends, it is no secret that if you want to be truly heard in any niche , you need to stand out from the crowd.
Creativity is one of the most important pillars in any professional field, not only in advertising or graphic design, for example. So, whether in the era of large texts or gifs , how can we do it differently?
We imagine you already know that we should avoid long blocks of text (something that Content Marketing teaches us very well) and that the ideal is always to divide content by topics so as not to confuse people, as well as a large number of other practices that we learn at university or at work.
In fact, one of the most important ways to make a presentation that deserves respect is with the proper investment in its visual aspects, since it will be the public's first contact with your content .
Imagine a scenario where you put a lot of effort into the content, did a lot of research, and even took the risk of being funny and engaging, but you have a super boring, cookie-cutter design?
Many people will lose interest in what you have to say within the first few slides!