Optimized templates
Posted: Thu Jan 30, 2025 4:42 am
While they are common (especially with local SEO projects) with traditional campaigns, they are certainly not as complex.
At the business level, you may find yourself managing projects across multiple countries and languages (incorporating international SEO on a large scale). And on top of that, the company may manage many different websites (each one needs its own strategy) or have multiple subdomains in content distribution.
And while all of these challenges can be overcome, they pose another level of complexity in environments with different teams and hierarchies.
6. Traditional solutions don't always work
You need to be prepared to deal with problems in a completely different way when you work with corporate businesses. And while the fundamentals may not be that different, the processes certainly are.
Let’s say you identify keyword cannibalization issues, with multiple pages targeting the same keyword. An SEO working with an SMB will usually be allowed to merge pages (and even remove those that are no longer needed) with relative ease, even if it means checking with other teams.
But, on rare occasions, an SEO working on a corporate project armenia mobile database might go into the CMS to remove or redirect pages; it will require a process that requires approval from multiple stakeholders. You will need to justify with data every single thing you want to do. This is tricky when some SEOs are used to testing their theories.
It's a different way of working.
7.
If you work on a large website, you will have to get used to working with templates and optimizing them.
Why? Because you are working on a large scale.
It's not practical to rewrite meta tags on every page or even control canonical tags , noindex tags, etc. You can think of templates as the backbone of enterprise sites. Working this way makes it easier to make changes at scale, whether it's optimizing PageSpeed , rewriting tags, or controlling page crawling and indexing.
At the business level, you may find yourself managing projects across multiple countries and languages (incorporating international SEO on a large scale). And on top of that, the company may manage many different websites (each one needs its own strategy) or have multiple subdomains in content distribution.
And while all of these challenges can be overcome, they pose another level of complexity in environments with different teams and hierarchies.
6. Traditional solutions don't always work
You need to be prepared to deal with problems in a completely different way when you work with corporate businesses. And while the fundamentals may not be that different, the processes certainly are.
Let’s say you identify keyword cannibalization issues, with multiple pages targeting the same keyword. An SEO working with an SMB will usually be allowed to merge pages (and even remove those that are no longer needed) with relative ease, even if it means checking with other teams.
But, on rare occasions, an SEO working on a corporate project armenia mobile database might go into the CMS to remove or redirect pages; it will require a process that requires approval from multiple stakeholders. You will need to justify with data every single thing you want to do. This is tricky when some SEOs are used to testing their theories.
It's a different way of working.
7.
If you work on a large website, you will have to get used to working with templates and optimizing them.
Why? Because you are working on a large scale.
It's not practical to rewrite meta tags on every page or even control canonical tags , noindex tags, etc. You can think of templates as the backbone of enterprise sites. Working this way makes it easier to make changes at scale, whether it's optimizing PageSpeed , rewriting tags, or controlling page crawling and indexing.