What type of brand identity to choose
Posted: Thu Jan 30, 2025 4:53 am
The above classification of corporate styles was not created just like that, but based on the experience of real existing companies.
It is quite possible that one of the types of identity seemed the most interesting to you and you already want to use it to promote your company. This approach is not entirely correct: it is necessary to choose the methods of style formation based on the tasks facing you, and not vice versa.
Impressed by successful cases using dynamic identity, one might think that this method is the most effective. But flexible corporate identity is not always necessary. In some cases, its use is not justified from a technical point of view, since printing various logos is much more difficult and expensive.
Design elements that can cambodia email list adapt to different forms are suitable for companies that are constantly expanding their range or use a large number of media. If the logo is supposed to be placed only on business cards and in the Instagram profile, a dynamic style is simply not needed here.
It is also important to consider the characteristics of your audience. When communicating with young people, creativity is really necessary, but older generations will prefer something more classic.
That is, studying examples of brand identity is useful, but only for the development of professional horizons. When working on a specific project, it is necessary to focus primarily on the real conditions and goals that are planned to be achieved.
How to Develop a Brand Identity
This task is best entrusted to a specialist with the necessary level of knowledge and practical experience. You can find such a person in a design studio or among freelancers.
If you still decide to do the identity yourself, there are various online logo creation services at your service. Each of the options listed has its own advantages and disadvantages:
Design studio
Design studios are usually approached by the heads of large businesses, since the services of such firms are not cheap.
Pros: Easy to find, top quality service available.
Disadvantages: high cost and long lead time.
Freelance designer
Finding a designer who works independently is also not difficult. At the same time, any company will be able to choose an option according to its budget, since the range of prices on the market is quite wide.
Pros: lots of offers, quality is maintained at a fairly high level.
Cons: difficulty in choosing a contractor, risk of becoming a victim of fraud, lack of guarantees.
Online service
There are plenty of such sites on the Internet. They can be used by any entrepreneur who has just started developing a business plan.
It is quite possible that one of the types of identity seemed the most interesting to you and you already want to use it to promote your company. This approach is not entirely correct: it is necessary to choose the methods of style formation based on the tasks facing you, and not vice versa.
Impressed by successful cases using dynamic identity, one might think that this method is the most effective. But flexible corporate identity is not always necessary. In some cases, its use is not justified from a technical point of view, since printing various logos is much more difficult and expensive.
Design elements that can cambodia email list adapt to different forms are suitable for companies that are constantly expanding their range or use a large number of media. If the logo is supposed to be placed only on business cards and in the Instagram profile, a dynamic style is simply not needed here.
It is also important to consider the characteristics of your audience. When communicating with young people, creativity is really necessary, but older generations will prefer something more classic.
That is, studying examples of brand identity is useful, but only for the development of professional horizons. When working on a specific project, it is necessary to focus primarily on the real conditions and goals that are planned to be achieved.
How to Develop a Brand Identity
This task is best entrusted to a specialist with the necessary level of knowledge and practical experience. You can find such a person in a design studio or among freelancers.
If you still decide to do the identity yourself, there are various online logo creation services at your service. Each of the options listed has its own advantages and disadvantages:
Design studio
Design studios are usually approached by the heads of large businesses, since the services of such firms are not cheap.
Pros: Easy to find, top quality service available.
Disadvantages: high cost and long lead time.
Freelance designer
Finding a designer who works independently is also not difficult. At the same time, any company will be able to choose an option according to its budget, since the range of prices on the market is quite wide.
Pros: lots of offers, quality is maintained at a fairly high level.
Cons: difficulty in choosing a contractor, risk of becoming a victim of fraud, lack of guarantees.
Online service
There are plenty of such sites on the Internet. They can be used by any entrepreneur who has just started developing a business plan.