2. Snickers Snickers chocolate bars adopted the Jobs to be Done approach in several marketing pieces over the years
Posted: Thu Jan 30, 2025 5:09 am
Advertisements like the one below , from the 1980s, exemplify how the company understood what consumers needed: something simple, quick and nutritious to eat, that wouldn't make their daily chores difficult.
The product was presented as a solution to this. According to the company's advertising, Snickers could satisfy your appetite until it was time to have a full meal. On the packaging, this was made clear: "Snickers satisfies."
3. Arm & Hammer
The Arm & Hammer case shows how the application of Jobs taiwan phone data to be Done can bring effective results. After adopting the methodology, the company saw a 30% growth in revenue. How did this happen?
The company works with animal nutrition products. To obtain feedback information, Arm & Hammer consulted with nutritionists who guided them on what was right or wrong with the product.
However, the JTBD approach helped them understand that they were talking to the wrong people. The ones who should be consulted were the dairy producers, who were their end customers, even if they did not sell directly to them.
The research showed that there were a number of unmet needs that made it difficult to perform the job: optimizing herd productivity . In this way, the company understood that the dairy producer was the public for whom they needed to create value.
Therefore, the marketing strategy focused on showing how the product helped bring more productivity to the herd and stopped referring to the benefits and resources of the product itself, as was done before. This made the approach more accurate.
The product was presented as a solution to this. According to the company's advertising, Snickers could satisfy your appetite until it was time to have a full meal. On the packaging, this was made clear: "Snickers satisfies."
3. Arm & Hammer
The Arm & Hammer case shows how the application of Jobs taiwan phone data to be Done can bring effective results. After adopting the methodology, the company saw a 30% growth in revenue. How did this happen?
The company works with animal nutrition products. To obtain feedback information, Arm & Hammer consulted with nutritionists who guided them on what was right or wrong with the product.
However, the JTBD approach helped them understand that they were talking to the wrong people. The ones who should be consulted were the dairy producers, who were their end customers, even if they did not sell directly to them.
The research showed that there were a number of unmet needs that made it difficult to perform the job: optimizing herd productivity . In this way, the company understood that the dairy producer was the public for whom they needed to create value.
Therefore, the marketing strategy focused on showing how the product helped bring more productivity to the herd and stopped referring to the benefits and resources of the product itself, as was done before. This made the approach more accurate.