You don't manage what you don't measure.
Posted: Thu Jan 30, 2025 5:24 am
By identifying the pain points and needs of your sales team, you can align them with your marketing team and work together to drive repeat sales and increase customer lifetime value (LTV).
We recommend:
track what conversions, whether there is an increase in the check, etc.
develop a CJM to understand what you can sell or new zealand consumer email list upsell to a particular segment. Moreover, it is desirable that the CJM be general, and not individual for each department;
collect NPS or CSI after the first purchase. NPS is how willing a person is to recommend your company, and CSI is how loyal a person is;
determine motivation. Both for the sales department and the marketing department;
develop a funnel in the CRM system for repeat/secondary sales;
conduct ABC analysis, identify customers who bring more profit and study their path;
provide additional value: congratulate on birthdays, celebrate dates of cooperation.
By the way, our specialists are always ready to give advice on how to competently combine the efforts of marketing and sales to increase the conversion of interaction with the audience, increase profits and sustainable development.
We recommend:
track what conversions, whether there is an increase in the check, etc.
develop a CJM to understand what you can sell or new zealand consumer email list upsell to a particular segment. Moreover, it is desirable that the CJM be general, and not individual for each department;
collect NPS or CSI after the first purchase. NPS is how willing a person is to recommend your company, and CSI is how loyal a person is;
determine motivation. Both for the sales department and the marketing department;
develop a funnel in the CRM system for repeat/secondary sales;
conduct ABC analysis, identify customers who bring more profit and study their path;
provide additional value: congratulate on birthdays, celebrate dates of cooperation.
By the way, our specialists are always ready to give advice on how to competently combine the efforts of marketing and sales to increase the conversion of interaction with the audience, increase profits and sustainable development.