Basic formula for increasing sales volumes of enterprise products
Posted: Thu Jan 30, 2025 5:32 am
To increase the sales rate, you need to clearly understand what components it includes.
Example: Our outlet is visited daily by approximately 100 people, 20 of whom become actual buyers, making purchases for an average of two thousand rubles each. That is, there are three sales criteria: attendance (traffic), the ratio of the number of customers to the total number of people who visited the store (conversion), and the average transaction value (average check). Sales volume is the result of multiplying these indicators by each other.
This means that the growth of one characteristic inevitably leads to an increase in the result of the multiplication – sales. Now let’s find out how to ensure this.
Traffic
There are many ways to increase it, including:
Promotions and sales – attracting customers through any pricing methods.
Advertising – use different platforms estonia email list to introduce potential customers to your offers. It is important to work with the target audience, ready to buy now or in the near future.
Bringing back old clients . It is much easier and much cheaper to do this than to attract new ones. Each company can find in its "baggage" customers who have stopped working with it for various reasons. It is necessary to bring them back using standard promotion methods, email newsletters, and telemarketing.
Joint marketing (co-marketing) is a mutually beneficial cooperation with another company. Successful co-marketing was conducted by Perekrestok and SUNLIGHT: for a certain amount in the supermarket receipt, a coupon for a gift in a jewelry store was issued. The method is characterized by high efficiency.
Conversion
Effective ways to increase the conversion of potential clients into real ones:
Promotions and discounts . They have a positive effect, but in order not to operate at a loss, it is necessary to correlate the amount of benefit for customers and the growth of sales figures.
Successful merchandising . An important rule of the right hand: by stretching out your hand, the customer can take the product. In general, your products should be laid out in such a way as to make people want to buy them.
Active sales . Just teach consultants to work, and most visitors will become clients.
Improve the product, modernize it . New packaging, unusual taste and other innovations are great for stimulating consumer interest.
Example: Our outlet is visited daily by approximately 100 people, 20 of whom become actual buyers, making purchases for an average of two thousand rubles each. That is, there are three sales criteria: attendance (traffic), the ratio of the number of customers to the total number of people who visited the store (conversion), and the average transaction value (average check). Sales volume is the result of multiplying these indicators by each other.
This means that the growth of one characteristic inevitably leads to an increase in the result of the multiplication – sales. Now let’s find out how to ensure this.
Traffic
There are many ways to increase it, including:
Promotions and sales – attracting customers through any pricing methods.
Advertising – use different platforms estonia email list to introduce potential customers to your offers. It is important to work with the target audience, ready to buy now or in the near future.
Bringing back old clients . It is much easier and much cheaper to do this than to attract new ones. Each company can find in its "baggage" customers who have stopped working with it for various reasons. It is necessary to bring them back using standard promotion methods, email newsletters, and telemarketing.
Joint marketing (co-marketing) is a mutually beneficial cooperation with another company. Successful co-marketing was conducted by Perekrestok and SUNLIGHT: for a certain amount in the supermarket receipt, a coupon for a gift in a jewelry store was issued. The method is characterized by high efficiency.
Conversion
Effective ways to increase the conversion of potential clients into real ones:
Promotions and discounts . They have a positive effect, but in order not to operate at a loss, it is necessary to correlate the amount of benefit for customers and the growth of sales figures.
Successful merchandising . An important rule of the right hand: by stretching out your hand, the customer can take the product. In general, your products should be laid out in such a way as to make people want to buy them.
Active sales . Just teach consultants to work, and most visitors will become clients.
Improve the product, modernize it . New packaging, unusual taste and other innovations are great for stimulating consumer interest.