How to get into Yandex search suggestions and maintain positions?
Posted: Thu Jan 30, 2025 5:35 am
Learn the most popular marketing techniques. The only legitimate way to get your brand into search suggestions is to be active and attract the most attention to your company. In this case, all advertising methods should be aimed at improving brand recognition, as this will naturally lead to an increase in the number of branded queries in search.
How to get into Yandex search suggestions and maintain your position
Source: shutterstock.com
Content marketing (posting non-advertising finland email list materials on social networks, third-party resources) also helps promote the company. Write reviews, overviews, articles, create interesting videos. In this way, you will introduce potential customers to your brand, products and services. When people start talking about you, users will start typing relevant information in the search. As an example, let's look at one of the brand promotion cases.
We will talk about the promotion of a vegetarian food delivery service. The advertising campaign was conducted to increase the recognition of this service (the growth in the number of branded search queries was analyzed). The target audience was urban creative youth, attentive to where (Moscow) and what food to order, as well as middle-aged women and men (including married couples) leading a healthy lifestyle.
The advertisement was placed on the following sites:
creative groups "VKontakte";
top bloggers ;
women's communities ;
resources with millions of visitors;
fashion channels on YouTube;
large urban communities .
Recommended articles on this topic:
Effective website promotion
Promotion to Yandex TOP
Indexing a site in Google
The organizers included useful information about the food and the establishment where it is prepared in the publication. All materials were made in the format of reviews with illustrations, videos of the delivered dish, an official release (from the company owner), recipes and comments in the threads about Moscow establishments.
As a result, the audience coverage was about 70,000 unique users. The marketing campaign cost the customer 50,000 rubles. The average cost per click was 9 rubles (targeted clicks from interested customers who got acquainted with the weekend program, promotions, menu, and also viewed the route map).
How to get into Yandex search suggestions and maintain your position
Source: shutterstock.com
Over the 4 months of the campaign, the number of brand queries increased significantly.
It should be added that you can promote in search suggestions both the name of your project and the queries for which the resource has already taken a leading position in the search results.
The main benefit is to bring customers closer to your site, encouraging them to ask questions that will guarantee you will appear on the first page of search results.
Let's say your resource ranks third in Yandex for the low-frequency query "natural healthy food products in Vladivostok". By providing this phrase with high citation and search frequency in the desired region, you can promote it to the list of popular keywords and attract more traffic.
At the same time, the promotion of commercial and brand queries occurs differently. In the first case, it is necessary that the phrase is accurately entered into the search. And this will require the help of users.
Advice : A little trick will help you encourage people to enter the target query into the search without any cheating. First of all, ask your acquaintances and friends to enter the key phrase into the search. Computer systems will not have any questions, as this is a completely natural action. Then, distribute the link to the search results on social networks and motivate clicks on it to increase the frequency of display of the search results for this query.
In fact, it is not that difficult to promote a brand in search suggestions. But this can only be done with a comprehensive approach:
organize marketing activities (advertising, reviews, articles, posts, videos);
provide high quality resources and service.
The hardest part will be for projects occupying the most popular commercial niches (equipment and electronics) and competing with market giants. But suppliers, service providers and retailers in a narrow segment (including certain regions) can make efforts to get into the list of popular keys and get excellent benefits from these actions.
How to get into Yandex search suggestions and maintain your position
Source: shutterstock.com
Content marketing (posting non-advertising finland email list materials on social networks, third-party resources) also helps promote the company. Write reviews, overviews, articles, create interesting videos. In this way, you will introduce potential customers to your brand, products and services. When people start talking about you, users will start typing relevant information in the search. As an example, let's look at one of the brand promotion cases.
We will talk about the promotion of a vegetarian food delivery service. The advertising campaign was conducted to increase the recognition of this service (the growth in the number of branded search queries was analyzed). The target audience was urban creative youth, attentive to where (Moscow) and what food to order, as well as middle-aged women and men (including married couples) leading a healthy lifestyle.
The advertisement was placed on the following sites:
creative groups "VKontakte";
top bloggers ;
women's communities ;
resources with millions of visitors;
fashion channels on YouTube;
large urban communities .
Recommended articles on this topic:
Effective website promotion
Promotion to Yandex TOP
Indexing a site in Google
The organizers included useful information about the food and the establishment where it is prepared in the publication. All materials were made in the format of reviews with illustrations, videos of the delivered dish, an official release (from the company owner), recipes and comments in the threads about Moscow establishments.
As a result, the audience coverage was about 70,000 unique users. The marketing campaign cost the customer 50,000 rubles. The average cost per click was 9 rubles (targeted clicks from interested customers who got acquainted with the weekend program, promotions, menu, and also viewed the route map).
How to get into Yandex search suggestions and maintain your position
Source: shutterstock.com
Over the 4 months of the campaign, the number of brand queries increased significantly.
It should be added that you can promote in search suggestions both the name of your project and the queries for which the resource has already taken a leading position in the search results.
The main benefit is to bring customers closer to your site, encouraging them to ask questions that will guarantee you will appear on the first page of search results.
Let's say your resource ranks third in Yandex for the low-frequency query "natural healthy food products in Vladivostok". By providing this phrase with high citation and search frequency in the desired region, you can promote it to the list of popular keywords and attract more traffic.
At the same time, the promotion of commercial and brand queries occurs differently. In the first case, it is necessary that the phrase is accurately entered into the search. And this will require the help of users.
Advice : A little trick will help you encourage people to enter the target query into the search without any cheating. First of all, ask your acquaintances and friends to enter the key phrase into the search. Computer systems will not have any questions, as this is a completely natural action. Then, distribute the link to the search results on social networks and motivate clicks on it to increase the frequency of display of the search results for this query.
In fact, it is not that difficult to promote a brand in search suggestions. But this can only be done with a comprehensive approach:
organize marketing activities (advertising, reviews, articles, posts, videos);
provide high quality resources and service.
The hardest part will be for projects occupying the most popular commercial niches (equipment and electronics) and competing with market giants. But suppliers, service providers and retailers in a narrow segment (including certain regions) can make efforts to get into the list of popular keys and get excellent benefits from these actions.