personalized emails have a 2x higher conversion rate
Posted: Thu Jan 30, 2025 5:38 am
Step 2. Segmentation
In our reality, hypersegmentation is an important trend, as confirmed by global statistics:
72% of consumers only engage with personalized content;
;
73% of consumers worldwide expect brands to meet their personal needs and expectations;
80% of customers are more likely to purchase from a brand that uses personalization in their emails.
Useful material
Personalized Marketing: Increasing LTV and Average Order Value with Automation
In our experience, working with individual segments pakistan consumer email list of the database:
increases email conversion ;
boosts customer loyalty through an individual approach and relevant offers;
increases the open rate of your newsletter;
reduces the unsubscribe rate ;
saves the budget. Resources and actions are not scattered, but work ecologically, communication is worked out pointwise with each segment, which allows avoiding unnecessary expenses.
In our reality, hypersegmentation is an important trend, as confirmed by global statistics:
72% of consumers only engage with personalized content;
;
73% of consumers worldwide expect brands to meet their personal needs and expectations;
80% of customers are more likely to purchase from a brand that uses personalization in their emails.
Useful material
Personalized Marketing: Increasing LTV and Average Order Value with Automation
In our experience, working with individual segments pakistan consumer email list of the database:
increases email conversion ;
boosts customer loyalty through an individual approach and relevant offers;
increases the open rate of your newsletter;
reduces the unsubscribe rate ;
saves the budget. Resources and actions are not scattered, but work ecologically, communication is worked out pointwise with each segment, which allows avoiding unnecessary expenses.