Restarting the strategy in Yandex.Direct

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Restrictions should be only necessary, there is no need to artificially expand their list. The fewer of them, the more operational space opens up for "Direct" to find the optimal price/quantity ratio. For example, choosing the "Weekly Budget" strategy eliminates the need for additional restrictions on the maximum cost of the transition.

Select the correct parameters so as not to complicate the system's work on finding the optimal indicators. Thus, the decision to assign a reduced cost per click for high-frequency queries or to choose a small rate for a large budget will be incorrect.

User activity varies for various reasons that are not directly related to the Yandex.Direct strategy: when changing targeting, design, adding unpopular key phrases, etc. The system does not always restructure in a timely manner, and therefore does not comply with the established restrictions.

Independent control of expenses:

The best solution would be venezuela email list to specify the weekly budget size, rather than the maximum cost of the transition. And it is better to calculate the average weekly cost for the previous month, which will serve as a benchmark and allow you to compare past and current indicators.

Restarting the strategy in Yandex.Direct
In this case, the indicators are inevitably recalculated: the system needs to re-forecast and select the best rates. New data is more important for Yandex.Direct than previously accumulated statistics, which are reset to zero if the strategy has not worked for more than 28 calendar days before the change.

A restart is performed if:

strategy settings have changed;

the transition to manual bid management has been made;

campaign starts after stopping;

the account was replenished with a zero balance;

Ad display has been suspended by site monitoring;

the account was converted to the payment currency;

geographic targeting settings have changed;

The time targeting settings have changed (including the choice of impressions on holidays).

And, although the internal mechanisms are aimed at quickly establishing work after the restart, the system will still need some time to build a new forecast. Therefore, some excess of the budget on a particular day is not excluded.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
A competent choice of strategy in Yandex.Direct allows you to achieve your goals (increase traffic, raise sales, etc.) and stay within your budget. The main thing is to approach the choice responsibly and clearly understand what tasks your advertising campaign should solve.