The logic behind creating ads in TG Ads
Posted: Thu Jan 30, 2025 5:53 am
In order for an advertisement to successfully pass moderation, it is worth considering that:
the permissible number of characters in the text is 160. Therefore, it is worth formulating a concise, but understandable and interesting offer to the target audience;
You can target channels with 1000 or more subscribers;
You cannot use calls to action, such an ad will not pass moderation.
Useful material:
Telegram Promotion: 4 Lifehacks for Easy Launch of TG Ads
Algorithm for preparing for media planning for launch in TG Ads
We, Kompleto, when launching advertising for Clients of promotion in TG Ads, adhere to the following step-by-step media planning algorithm, and we also recommend using it.
Step 1. Project analysis.
Determine what topic of the platform it belongs to, what is the current situation on the market, what are the CPM indicators and how much coverage can be obtained on this topic, where is it better to direct poland consumer email list traffic (to the Client's channel, to the chat bot or to the site). If the project belongs to several topics, the average value is calculated.
unnamed(28).png
Image from the author's archive
Step 2: Collect channel examples.
These may be channels of competitors, potential buyers, direct or related topics.
Step 3. Identifying suitable topics.
Targeting by topics and interests covers a wide audience, so it is necessary to limit the range of suitable ones.
This can be done through Yandex Metrica - Reports - Audience - Long-term interests. To determine long-term interests, segmentation is used by achieving goals (for example, leaving requests or visiting a landing page).
the permissible number of characters in the text is 160. Therefore, it is worth formulating a concise, but understandable and interesting offer to the target audience;
You can target channels with 1000 or more subscribers;
You cannot use calls to action, such an ad will not pass moderation.
Useful material:
Telegram Promotion: 4 Lifehacks for Easy Launch of TG Ads
Algorithm for preparing for media planning for launch in TG Ads
We, Kompleto, when launching advertising for Clients of promotion in TG Ads, adhere to the following step-by-step media planning algorithm, and we also recommend using it.
Step 1. Project analysis.
Determine what topic of the platform it belongs to, what is the current situation on the market, what are the CPM indicators and how much coverage can be obtained on this topic, where is it better to direct poland consumer email list traffic (to the Client's channel, to the chat bot or to the site). If the project belongs to several topics, the average value is calculated.
unnamed(28).png
Image from the author's archive
Step 2: Collect channel examples.
These may be channels of competitors, potential buyers, direct or related topics.
Step 3. Identifying suitable topics.
Targeting by topics and interests covers a wide audience, so it is necessary to limit the range of suitable ones.
This can be done through Yandex Metrica - Reports - Audience - Long-term interests. To determine long-term interests, segmentation is used by achieving goals (for example, leaving requests or visiting a landing page).