So take a piece of paper and answer the following 5 questions:
Posted: Thu Jan 30, 2025 5:58 am
There are jobs, for example in the creative field, in which personality or at least personal style is at least as important as the product itself. Let's take a look at the work of photographers as an example. There are certain types of photos that are more classic commissioned work than creative works of art. Product photos for catalogs or portraits of company employees would be typical examples. Technically speaking, any reasonably capable studio photographer could produce such images. In fact, however, the work involves much more than setting up a few flashes and pressing the shutter button. The personal interaction with the model is of crucial importance for the quality of the images. The clients themselves want a photographer with whom coordination runs smoothly and who delivers consistent quality. They should also stick to deadlines and get on well with the employees. Establishing yourself as a "brand" is particularly important and effective in such an environment.
As you can see, there are brazil telegram screening various examples of how you can develop the personality of your own small business in order to not only be more credible, but also unique and be perceived as such. It is important to keep one sentence in mind:
You can never please everyone. It's more important that you please the right people.
Why do we as a company do what we do? What are we trying to achieve?
Why should someone buy from us and not from our competitors?
What do we deliver, what are we particularly good at? And does that fit with question 1?
How would a customer who has perhaps once bought from us describe us in a few words today?
How should a customer describe us in three years in a few clear words?
If you can answer these questions for your company, you are already further ahead today than many companies are after years. Adopting the customer's perspective should prevent you from falling into phrases or internal company "language" that no one outside would use. Knowing where you stand in terms of self-perception and how others perceive you and defining goals based on this are the first and most important steps on your way to truly solid marketing beyond clichés.
As you can see, there are brazil telegram screening various examples of how you can develop the personality of your own small business in order to not only be more credible, but also unique and be perceived as such. It is important to keep one sentence in mind:
You can never please everyone. It's more important that you please the right people.
Why do we as a company do what we do? What are we trying to achieve?
Why should someone buy from us and not from our competitors?
What do we deliver, what are we particularly good at? And does that fit with question 1?
How would a customer who has perhaps once bought from us describe us in a few words today?
How should a customer describe us in three years in a few clear words?
If you can answer these questions for your company, you are already further ahead today than many companies are after years. Adopting the customer's perspective should prevent you from falling into phrases or internal company "language" that no one outside would use. Knowing where you stand in terms of self-perception and how others perceive you and defining goals based on this are the first and most important steps on your way to truly solid marketing beyond clichés.