Data collection
Posted: Thu Jan 30, 2025 6:27 am
To correctly arrange products on the chart, it is necessary to collect information about consumer preferences by analyzing the data. For this, the following methods of collecting information are used:
conducting user surveys by telephone and via the Internet;
marketing research under real market conditions;
organizing interviews both in person and virtually;
analysis of statistical reports and work with focus groups.
The more meaningful the database is, the jamaica email list more visual the marketing positioning map will be. All data is converted into points, which will be used for accurate reflection on the graph.
Plotting diagrams
When developing on a coordinate plane, two key axes are used, reflecting the most significant characteristics for consumers. Possible combinations may include: "cost/quality", "cost/benefit", "prestige/necessity", "quality/design", etc. This results in four identical quadrants, where your products and competitors are placed based on the analysis of the collected data.
Plotting diagrams
Source: shutterstock.com
For one product group, it is advisable to construct several diagrams with different parameters for a more accurate study of the information obtained.
When performing an analysis using multiple axes, a complex diagram is created that requires specialized software. Such a map is a more complex display, but at the same time it more clearly demonstrates the relationship between key product characteristics.
conducting user surveys by telephone and via the Internet;
marketing research under real market conditions;
organizing interviews both in person and virtually;
analysis of statistical reports and work with focus groups.
The more meaningful the database is, the jamaica email list more visual the marketing positioning map will be. All data is converted into points, which will be used for accurate reflection on the graph.
Plotting diagrams
When developing on a coordinate plane, two key axes are used, reflecting the most significant characteristics for consumers. Possible combinations may include: "cost/quality", "cost/benefit", "prestige/necessity", "quality/design", etc. This results in four identical quadrants, where your products and competitors are placed based on the analysis of the collected data.
Plotting diagrams
Source: shutterstock.com
For one product group, it is advisable to construct several diagrams with different parameters for a more accurate study of the information obtained.
When performing an analysis using multiple axes, a complex diagram is created that requires specialized software. Such a map is a more complex display, but at the same time it more clearly demonstrates the relationship between key product characteristics.