The main advantages of a local-based content marketing strategy
Posted: Thu Jan 30, 2025 6:45 am
Three very important levers to create the trust that Content Marketing practices feed on. For this very reason, profiling a local audience thanks to specific content can be much more effective than speaking to a multitude of “cold” contacts, which are more difficult to convert because they are geographically distant or emotionally uninvolved.
Acting locally, therefore, presents undoubted advantages for all local businesses that want to do marketing thanks to valuable content.
Let's see together what these advantages are:
SEO positioning on highly specific search intents
Long-tail search terms ( e.g. “ best vegan restaurant in Milan ”) represent an excellent opportunity to meet interested interlocutors and consumers , precisely because they are the faithful mirror of a segment of the public that has uses of twitter clear ideas, knows what it wants and is consequently closer to purchasing. For this reason, it is very important for a local company or a commercial entity to organize its website in order to host specific content , precisely because the future of SMEs and micro-enterprises lies in the so-called “Local Search” . Therefore, with a little care, your website can become a tool capable of naturally attracting a qualified and interesting audience.
Keyword Research Made Easier
with SEMrush's Keyword Magic tool
Enter the keyword
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ADS illustration
Increased local social sharing
Useful content has a better chance of being shared on social channels. This principle applies at every level and scale: even more so on a local basis, where often – if we really want to be honest – quality content and well-structured websites are lacking. This is not meant to be a reasoning based on “vanity metrics”. A like is not a sale in the store, we know that well. On the contrary, good Brand Awareness on a local basis is a very powerful tool for generating useful and hyper-vertical contacts .
Acting locally, therefore, presents undoubted advantages for all local businesses that want to do marketing thanks to valuable content.
Let's see together what these advantages are:
SEO positioning on highly specific search intents
Long-tail search terms ( e.g. “ best vegan restaurant in Milan ”) represent an excellent opportunity to meet interested interlocutors and consumers , precisely because they are the faithful mirror of a segment of the public that has uses of twitter clear ideas, knows what it wants and is consequently closer to purchasing. For this reason, it is very important for a local company or a commercial entity to organize its website in order to host specific content , precisely because the future of SMEs and micro-enterprises lies in the so-called “Local Search” . Therefore, with a little care, your website can become a tool capable of naturally attracting a qualified and interesting audience.
Keyword Research Made Easier
with SEMrush's Keyword Magic tool
Enter the keyword
Try →
ADS illustration
Increased local social sharing
Useful content has a better chance of being shared on social channels. This principle applies at every level and scale: even more so on a local basis, where often – if we really want to be honest – quality content and well-structured websites are lacking. This is not meant to be a reasoning based on “vanity metrics”. A like is not a sale in the store, we know that well. On the contrary, good Brand Awareness on a local basis is a very powerful tool for generating useful and hyper-vertical contacts .