Steps to Optimize an Old Post
Posted: Thu Jan 30, 2025 6:51 am
The first step is simple: just go to SEMrush , enter your domain name, and then click on Domain Analytics > Organic Research.
Updating Old Blog Posts: Step One with SEMrush
Here you can extract the report of positions in organic search , that is, the the benefit of using our database positions of the searched domain among the first 100 organic (i.e. non-paid) search results on Google and the keywords on which the positions depend.
Analyze your blog keywords and traffic with SEMrush Organic Research
Of these, we take into consideration potential positions, particularly those between 11 and 20 (i.e. the second page of Google search results).
Which Old Posts Should You Update? Analyze SEMrush Positions Report
Before making any changes, you need to make sure that these articles are not already positioned for other keywords that bring an equal or greater amount of organic traffic.
Remember to insert the target keyword , in addition to the text, also inside the H1 title, in the URL, in the title tag, in the meta description and in the ALT of the images. Also use the related ones, perhaps to create H2 or H3 paragraphs. But above all, check that the search intent of these keys is relevant to the informational content.
Updating Old Blog Posts: Step One with SEMrush
Here you can extract the report of positions in organic search , that is, the the benefit of using our database positions of the searched domain among the first 100 organic (i.e. non-paid) search results on Google and the keywords on which the positions depend.
Analyze your blog keywords and traffic with SEMrush Organic Research
Of these, we take into consideration potential positions, particularly those between 11 and 20 (i.e. the second page of Google search results).
Which Old Posts Should You Update? Analyze SEMrush Positions Report
Before making any changes, you need to make sure that these articles are not already positioned for other keywords that bring an equal or greater amount of organic traffic.
Remember to insert the target keyword , in addition to the text, also inside the H1 title, in the URL, in the title tag, in the meta description and in the ALT of the images. Also use the related ones, perhaps to create H2 or H3 paragraphs. But above all, check that the search intent of these keys is relevant to the informational content.