The concept of sustainable development

[nusaiba125]

a trend that is important for millennials and zoomers
Why is it also worth considering?

Simply because among the decision makers with whom you either already or will soon have to work, there are many representatives of these generations, and you need to build your communication with them, including based on their values.

Millennials are people born between 1984 and 2000.

Their basic features:

clip thinking;
often read diagonally;
are able to grasp information on the fly and adapt to new conditions;
believe in themselves, value freedom and hig turkey consumer email list h spiritual qualities;
are distinguished by an optimistic outlook on life and try to take advantage of opportunities that arise;
I have experience interacting with Western brands and understand what practices they want to adopt.
Zoomers (Generation Z) are those born between 2000 and 2012. They are characterized by:

close connection with gadgets and new technological advances;
clip thinking and multitasking;
perception of a large amount of content per unit of time, which leads to the need to use several communication channels in order to be in focus;
an active life position and concern for issues of world justice;
taking care of your health.
Both generations are highly digitalized, which, together with the above-mentioned features, can and should be taken into account in your promotion. For example, when creating creatives.

For both generations, it is important to follow the concept of sustainable development , which covers relationships with society, nature, the absence of a toxic environment within the organization and is reflected in the brand values.