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Competition for audience attention

Posted: Thu Jan 30, 2025 6:54 am
by nusaiba125
: Telegram and VKontakte break records in demand 69 million authors in social media: such activity has never been seen before
In Russia, by March of this year, the number of authors in social media reached a record 69 million - such data was recently presented at the Brand Analytics Forum .

The number of messages also increased to 1.9 billion per month, compared to 1.5 billion in October 2023.

At the same time, the overall growth in both authors and messages occurred thanks to Telegram - in March, 68% of all messages in Russian were published there.

As we can see, the messenger, which is already a social network, does not cease to attract an audience.

However, most authors (30% of all social media) still publish on VKontakte. Time will tell how long this division will last.

And we are already telling and showing how B2B companies can promote themselves in Telegram, communicate with their audience and increase their popularity.

Telegram's audience has grown by more than 160% since 2021
According to the results of the first quarter of 2024, Telegram remains in fourth place among the most visited platforms.

And, according to Mediascope , 49% of the Russian population over 12 years old use the service daily.

At the same time, reading Telegram channels accounts for 25% of all time that a user spends in the application.

Key indicators.png

Source

Your company or its ambassador doesn't have a channel on Telegram yet, but your target audience uses it? It looks like you're missing out on a good touchpoint and the opportunity to interact with potential customers in a format that's convenient for them.Competition for audience attention: Telegram and VKontakte break records in demand 69 million authors in social media: such activity has never been seen before
In Russia, by March of this year, the number of authors in social media reached a record 69 million - such data was recently presented at the Brand Analytics Forum .

The number of messages also increased to 1.9 billion per month, compared to 1.5 billion in October 2023.

At the same time, the overall growth in both authors and messages occurred thanks to Telegram - in March, 68% of all messages in Russian were published there.

As we can see, the messenger, which is already a social network, does not cease to attract an audience.

However, most authors (30% of all social media) uae consumer email list still publish on VKontakte. Time will tell how long this division will last.

And we are already telling and showing how B2B companies can promote themselves in Telegram, communicate with their audience and increase their popularity.

Telegram's audience has grown by more than 160% since 2021
According to the results of the first quarter of 2024, Telegram remains in fourth place among the most visited platforms.

And, according to Mediascope , 49% of the Russian population over 12 years old use the service daily.

At the same time, reading Telegram channels accounts for 25% of all time that a user spends in the application.

Key indicators.png

Source

Your company or its ambassador doesn't have a channel on Telegram yet, but your target audience uses it? It looks like you're missing out on a good touchpoint and the opportunity to interact with potential customers in a format that's convenient for them.