Some data
Those who are already customers of the company spend about 33% more than those who make their first online purchase.
If you achieve a 5% higher retention rate, your company's profit can increase by 25 to 95% depending on the industry.
Why it's easier to get existing customers to buy
Companies that decide to increase their customers' purchase frequency by direct marketing with fantuan database retaining them will certainly have less difficulty than those who find themselves having to convince a new audience. This is for two main reasons:
The acquired customer already knows the company and its products and there is no need to explain to him the difference with the competition or the features that make your product or service better than others on the market.
The acquired customer who has had a positive experience with the company will continue to purchase based on a relationship of trust and will be able to become a testimonial of the brand by bringing new customers through word of mouth.
Loyal customers speak highly of your company and attract new people
How to build customer loyalty? My advice
1. Create a roadmap to build a relationship over time
A good relationship between the company and its customers is essential to ensure loyalty, and therefore in the roadmap we will include all those activities to keep our customer updated and stimulate them with new activities and projects that generate enthusiasm towards the company.