Social Networks for B2B: Targeted Advertising on VKontakte

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If previously broad B2B could rarely be found on social networks, now many people use this method of promotion and increasing recognition. Moreover, 75% of B2B buyers and 84% of senior managers use social networks to make purchasing decisions.

Targeted advertising is an effective digital marketing tool, because it can be customized to the desired target audience as precisely as possible.

But it is worth admitting that with narrow segments this uae consumer email list type of lead generation does not work as effectively as we would like. In niches where at best 10 leads come per month, the cost of attraction will be high, and finding the target audience will be problematic.

And in the case of broad B2B or B2B2C, where companies are manufacturers and have a large target audience, this channel can show excellent results, so it is worth considering as an additional source of traffic.

The platform can also be used for additional contact with the target audience by setting up retargeting.