One of the most frequently asked questions by marketing professionals is the budget dedicated to should be divided between the two.
It is a simple question that does not have a clear answer, as it depends on many factors, including:
Your goals and objectives
Your budget and resources
Your industry
Your current performance
But these considerations are nothing new. It is a recurring debate about SEO vs PPC that has been going on for many years.
Deciding where to best spend your marketing budget can be a guangdong mobile database difficult task for business owners. So the big question is: is it better to use a pay-per-click (PPC) strategy to get your spot at the top of search results or should you focus your efforts on organic (SEO)?
You know you can't ignore channels that can generate traffic from search engines, but which one is the highest priority?
Depends.