Sources of successful business storytelling
Posted: Thu Jan 30, 2025 7:11 am
That’s probably what you expected, right? We assume you were hoping to see a list of lawyers. Google only ranked businesses. After all, they hope to provide the best results for users and it doesn’t always mean ten links to different businesses.
Here, you can see a mix of:
Directories of lawyers
Generic directories
Legal Practices (Business)
And there is a map with a list of the main organic results.
Understanding who you're competing against can help you figure henan mobile database out where to put your efforts. It's important to analyze the SERP results for your target keywords to understand what's ranking and how you need to structure your website and its pages.
When you run your own searches, you'll want to establish whether a firm's homepage or its internal pages are ranking. The search results we've just seen are mostly homepages of attorney websites. There are also a couple of top results that rank their internal pages.
attorney homepages
You should also spend some time browsing the pages that rank for businesses like yours and start to build up a picture of the content they cover. If you want help finding keywords that your competitors are ranking for in search results, check out our Organic Research tool . You'll be able to see where your competitors are ranking for keywords and how you can strategize to start earning top rankings.
Outperform your competitors
and improve your ranking
Discover more →
ADS illustration
4. Plan the structure of your site and its pages
After you've identified the keywords you want to rank for, you need to come up with the right structure for your site and how to optimize it. This means creating a plan for the pages you need to create (or have in place) to rank for the terms you want to rank for. The general rule of thumb is to be guided by keyword research, but also by common sense. A simple way to approach it is that you need a dedicated page to target the main keywords you're targeting.
Here, you can see a mix of:
Directories of lawyers
Generic directories
Legal Practices (Business)
And there is a map with a list of the main organic results.
Understanding who you're competing against can help you figure henan mobile database out where to put your efforts. It's important to analyze the SERP results for your target keywords to understand what's ranking and how you need to structure your website and its pages.
When you run your own searches, you'll want to establish whether a firm's homepage or its internal pages are ranking. The search results we've just seen are mostly homepages of attorney websites. There are also a couple of top results that rank their internal pages.
attorney homepages
You should also spend some time browsing the pages that rank for businesses like yours and start to build up a picture of the content they cover. If you want help finding keywords that your competitors are ranking for in search results, check out our Organic Research tool . You'll be able to see where your competitors are ranking for keywords and how you can strategize to start earning top rankings.
Outperform your competitors
and improve your ranking
Discover more →
ADS illustration
4. Plan the structure of your site and its pages
After you've identified the keywords you want to rank for, you need to come up with the right structure for your site and how to optimize it. This means creating a plan for the pages you need to create (or have in place) to rank for the terms you want to rank for. The general rule of thumb is to be guided by keyword research, but also by common sense. A simple way to approach it is that you need a dedicated page to target the main keywords you're targeting.