SEO Competitive Research -Competitor Analysis
Posted: Thu Jan 30, 2025 8:14 am
As already written several times, the main tools for identifying keywords are:
Brain Storming , let's make the brain work: ours (SEO) and the client's
Competitor analysis (if we trust our competitors…!) based on content, positioning and backlink analysis
“Discovery” tools
For point 1 I'm sorry to disappoint you, there is no solution: probably a few benefits of using our homeowner database running sessions could be a good method to oxygenate the mind and generate new ideas, maybe together with the client.
For points 2 and 3 we say that SEMrush is one of the tools on the market that is able to offer a wide range of tools ( SEO Toolkit ) to support us in the search for new lemmas.
The available tools have been divided into two families: SEO Competitive Research and SEO Keyword Research .
Warning: don't turn off your brain, it will always be the one to decide what is good and what is bad!
One of the first rules of marketing (even non-digital) is that it is necessary to know the universe in which our business will have to live (market) and within that universe know the competitors .
In the digital world, the best solution would be to have access to competitors' analytics tools or their CRMs. Since I see this as a slightly utopian solution, the alternative is to use projection tools that can get closer and closer to real information.
For example, with Domain Overview it is possible to have a good overview of the competitor, at least from the point of view of its positioning in the world of digital promotion, both organic (SEO) and paid (Ads and Google Shopping).
Brain Storming , let's make the brain work: ours (SEO) and the client's
Competitor analysis (if we trust our competitors…!) based on content, positioning and backlink analysis
“Discovery” tools
For point 1 I'm sorry to disappoint you, there is no solution: probably a few benefits of using our homeowner database running sessions could be a good method to oxygenate the mind and generate new ideas, maybe together with the client.
For points 2 and 3 we say that SEMrush is one of the tools on the market that is able to offer a wide range of tools ( SEO Toolkit ) to support us in the search for new lemmas.
The available tools have been divided into two families: SEO Competitive Research and SEO Keyword Research .
Warning: don't turn off your brain, it will always be the one to decide what is good and what is bad!
One of the first rules of marketing (even non-digital) is that it is necessary to know the universe in which our business will have to live (market) and within that universe know the competitors .
In the digital world, the best solution would be to have access to competitors' analytics tools or their CRMs. Since I see this as a slightly utopian solution, the alternative is to use projection tools that can get closer and closer to real information.
For example, with Domain Overview it is possible to have a good overview of the competitor, at least from the point of view of its positioning in the world of digital promotion, both organic (SEO) and paid (Ads and Google Shopping).