Everyone knows this situation: When browsing in an online shop, something quickly ends up in the shopping cart, but then it is not ordered. The customer may have found the product cheaper elsewhere or may not need it so urgently. As a shop owner, you don't want to give up so quickly and so a newsletter lands in the inbox shortly afterwards with the products you didn't buy and similar recommendations. A discount code is also included to increase the incentive: these are exactly what trigger emails are.
Trigger emails are generally understood to be event-related mailings. These do not have a fixed dispatch time, but are triggered by a specific event and offer appropriate content. The aim is to encourage the recipient to take action and achieve the highest possible response rate.
Trigger emails are therefore a good addition to normal newsletters, which tend to be more general. Trigger emails score particularly well with their high level of topicality and personal relevance. They are therefore closer to the customer. This makes trigger emails a good way to accompany the customer along the customer journey. This makes it possible to build a long-term relationship and strengthen customer loyalty.
Professional marketing automation tools such as AGNITAS EMM support costa-rica number dataset you in implementing trigger campaigns that are as individual as possible.
This speaks for trigger emails
The combination of automation and personal communication is a fundamental argument in favor of trigger emails. Large companies in particular lack personal customer contact. The processes are tailored to the customer and their needs, but the personal touch is retained throughout the customer journey. On the other hand, the burden on the company's own employees hardly increases, even if the customer base continues to grow.
Since notifications are always directly related to an event, they are more relevant than normal newsletters. This means that trigger emails also achieve higher opening and click rates.
There are many different areas of application for trigger emails. Industry- and company-specific processes can also be mapped using event-related emails.
This is where trigger emails come into play
user onboarding
A classic example of trigger emails are user onboarding campaigns. New registrants receive a greeting or welcome email immediately after registering. This lets the recipient know that their registration was successful and it is also a nice gesture. Companies can use user onboarding directly to draw attention to current offers, services and products or to encourage customers to get to know the range with a small welcome voucher. It is generally worth setting up welcome campaigns in several stages. This way, you will stay in the customer's memory for longer and you can use different offers to find out what the new customer's interests are and optimize subsequent newsletters accordingly.